The Zapier Blog

APRIL 10, 2023

I'd been working in email marketing for quite a while before I took on my first B2B campaign. Of course, I knew that B2B campaigns needed to be handled differently than my usual consumer outreach, and I thought I'd made the necessary tweaks. Cycle length Buying something on your own doesn't take very long.

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Startup Blogpost

FEBRUARY 10, 2023

Marcin Jezierski , PR Advisor, QuantUp Brainstorm Blog Content Ideas One way that we use AI in our business is to brainstorm ideas for blog topics. It can also be used to convert an outline for a blog or article into a functional draft.

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The Zapier Blog

MARCH 21, 2023

Finally, and most importantly, HubSpot provides more robust features than are available with Zoho, including things like deeper reporting, contact and lead management, email marketing, and automation features. (There's no wine opener, though, which can be disappointing). Or if maybe you should just stick with HubSpot.

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Entrepreneur's Handbook

APRIL 20, 2021

In content marketing, you can generally have a one-page site to which you pour traffic from other sources or sell directly on YouTube, Medium, Substack, Instagram, via email newsletters, etc. In SEO, guest posting and outreach are an intermediate stage. Below is an example of the editorial policy I created for the Sitechecker blog.

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The Zapier Blog

APRIL 17, 2023

Writing authentic sales emails is tough, even for the sharpest salespeople. I fed ChatGPT a whole load of different prompts to see if it could craft some decent sales emails for me. I fed ChatGPT a whole load of different prompts to see if it could craft some decent sales emails for me.

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Both Sides of the Table

OCTOBER 29, 2010

Well, aside from it showing discipline and intelligence – we always get flooded with emails when we recruit and when you have to manage volume you need to go for obvious filters. I’m already 2 weeks late in writing this blog post as my partners keep reminding me. Please do not email either me or Michael directly.

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TechCrunch

OCTOBER 3, 2022

Esusu advises candidates to “outreach with intent…It always grabs the attention of the recruiter when you reach out directly and have clearly researched the company and the role.” Read more on the company’s blog post here. These people fundamentally believe that doing good and doing well are by no means mutually exclusive.”

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StartupNation

JUNE 9, 2021

Send a brief, friendly email to any reporters you think might be interested in your company as well as your products or services and your area of expertise. Don’t expect this type of outreach to generate immediate media coverage. Rather, think of your introductory emails as a way to begin developing new relationships with journalists.

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The Zapier Blog

APRIL 24, 2023

We can accurately identify the leads, qualify them, and send them outreach at the right time. We can accurately identify the products our customers are using so we're sending emails to the right people. HubSpot] workflows are the biggest piece to our lead management processes.

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StartupNation

JUNE 2, 2021

Proactive outreach is the best way to get journalists to understand who you are, what you do and how you can be of assistance with stories. Pro tip: The most important aspect of outreach is connecting with the right journalists, so limit the number of emails you send to general email addresses such as news@publication.com.

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Startup Blogpost

OCTOBER 27, 2023

Lead generation, consulting on the phone, following up with emails within the same day—all of it matters. Try using automation as much as possible to streamline your customer-acquisition process and constantly use articles to speak to your ideal customers via a blog.

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Berkonomics

MARCH 10, 2022

Especially for those of us producing forms of media for consumption, from books to movies to music to games to blogs to podcasts and more, our customers expect delivery in the form of bits over the Internet upon demand, usable on a multitude of devices, and sometimes stored and available in the cloud at no additional cost.

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Smart Hustle Magazine

FEBRUARY 9, 2020

Although traditional press releases are not dead, they're not the only thing that should be considered in your media outreach. Nurture your own relationships with reporters and bloggers so they know who you are and get their permission to email them from time to time. A press release has some value.

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OurCrowd

JUNE 15, 2022

SAN DIEGO, June 15, 2022 (GLOBE NEWSWIRE) — Verse.io, the market leader in humanized conversational texting and customer outreach automation, is on a mission to bring the power of SMS to the entire customer journey. Verse customers report measurable customer engagement increases of 50-300%, and cost reductions of 30-60%.

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StartupNation

SEPTEMBER 10, 2021

While SEM and PPC are both important in the digital space, you should also tailor your outreach to focus on Paid Social and CRM as well. CRM stands for Customer Relationship Management and mainly deals with emails and direct mail marketing.

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Entrepreneurs' Organization

NOVEMBER 20, 2019

Video content is extremely popular so it makes sense that it should be part of our marketing outreach to prospects and customers. According to research, including videos in emails can increase click-through rates by 300 percent , while adding video content on your website leads to 41 percent more traffic. Connect with her on Twitter.

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Berkonomics

JUNE 18, 2020

Email readers, continue here…] How do you engage your customers in a conversation instead of merely broadcasting your message again and again in hope that some one remembers it? Create groups in Facebook, followers on Twitter, a comments section on your blog or website, and more. The golden rule of today’s marketing.

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The Zapier Blog

APRIL 11, 2023

Consolidating multiple communication channels automatically to a single tool can help.

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TechCrunch

SEPTEMBER 29, 2022

With Regie, Sridhar says he and Millen aimed to create a way for companies to communicate with their customers via channels like email, social media, text, podcasts, online advertising and more. “The way content is getting generated has fundamentally changed,” Sridhar told TechCrunch in an email interview.

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Smart Hustle Magazine

DECEMBER 30, 2020

So whether it's podcasts, webcasts, speaking, or blog posts, (and more) they need in order to connect to any part of the market, they are supported. “So They're focused on providing content, providing value, and then asking for an email address or payment to actually drive their business forward.". Small Business Advice on Networking.

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David Teten VC

DECEMBER 4, 2019

At Flow Capital, we use HubSpot’s sequences and workflows functions to automate a bulk of our emails and internal tasks. Investorintelligence.io, Relatus , and Wealthblock provide a broader combination of data about and outreach into potential investors. Foundersuite * and Fundboard focus on helping companies raise from funds.

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Entrepreneurs' Organization

MARCH 8, 2018

We’ve gotten invaluable input from Winnie Hart , Champion of the MyEO Women of EO group, and have enjoyed exploring the idea, establishing messaging and beginning our outreach. Any EO member with questions about the MyEO LGBTQ+ group is welcome to contact Jeff Smith directly by emailing jsmith@js2pr.com. . The post More Inclusion?

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Berkonomics

JULY 25, 2013

Email readers, continue here.] How do you engage your customers in a conversation instead of merely broadcasting your message again and again in hope that some one remembers it? Create groups in Facebook, followers on Twitter, a comments section on your blog or website, and more. Ask for endorsements when appropriate.

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Smart Hustle Magazine

MAY 3, 2022

Are you running in circles trying to field phone calls, read emails, send your texts in time, and record videos for your podcast all while answering the call of a crying toddler hitting the moon because their applesauce isn’t the right color? Managing email accounts. Perhaps an email was sent to the wrong inbox and wasn’t read in time.

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OnStartups

MARCH 24, 2021

Which, as it turns out is a highly underrated thing (more on that in another blog post). I’ll save the story of me and Brian for a different blog post, but suffice it to say, HubSpot ended up doing pretty well. But, I have a different set of “inputs” (like late night emails). Or in simpler terms -- money. You’re right.

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abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” You want to know what it is for each and every outreach campaign. The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. Conversion Rate” is a misleading term.

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Both Sides of the Table

JULY 10, 2011

Our Twitter handle has become our identity, on par with an email address. Because we include links in our Tweets, Twitter has become one of the most powerful sources on the Internet for driving traffic to websites, blogs and news sites. And from this simple accident came the most powerful driver on Twitter.

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