Remove blog Remove book Remove mix-use
article thumbnail

Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

advice 286
article thumbnail

Gust Blog - Thoughts on startups by investors that fund them

Gust

I used to think you could use convenience and common sense to predict markets. We think it’s a matter of products, but history shows us it takes more than just products and technology to create the sweeping changes. If you’re doing investment pitches, you should read this book. Subscribe by email.

startup 180
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Simply write a great book?

article thumbnail

Findings is GitHub for Ideas

This is going to be BIG.

I underline portions of books, but those clips just sit dormant on the device, completely unsharable. What I’d really like to do is share all my book quotes on Tumblr. ". On top of that, the atomic element of the reading experience isn't the book or the post--both of which match the atomic element of the web, the URL.

mix-use 247
article thumbnail

The Case for In-Stream Advertising

Both Sides of the Table

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. At the time Google said it was against sponsored links because it confused the person searching for content – one of the main arguments people are again using about in-stream advertising.

mix-use 277
article thumbnail

The business model of the future

Entrepreneurs' Organization

Companies that embrace this new model, called interaction field companies, generate, facilitate and benefit from interactions and data exchanges among multiple people and groups—from customers and stakeholders, but also from those you wouldn’t expect to be in the mix, like suppliers, software developers, regulators and even competitors. .

article thumbnail

In Defense of Uber: An Unbiased Opinion

Both Sides of the Table

It’s not just about people like me who can (and do) turn up in nearly any city in the US and immediately book a ride. I was at an alumni dinner at UCSD (I am on the alumni board) and a group of people were talking about how their kids use UberX to get rides home from parties at night. I know that. I actually quite like it.

mix-use 418