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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. By definition, you read blogs. People often ask me why I started blogging. GRP Partners last fund is the single best performing VC fund in the US (prequin data) for its vintage year).

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. It’s worth a quick read. Underbelly.

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In Defense of Uber: An Unbiased Opinion

Both Sides of the Table

It is perhaps the best new product of the past 5 years in terms of improving my professional life. Clamping down on app ecosystems. It ain’t pretty – but it’s all around us. So the only thing that can be driving this all is that Uber has become un-liked for a period of time amongst the press.

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The Double Standard of Female CEOs Moving Fast and Breaking Things

This is going to be BIG.

Even after Fowler’s article came to the forefront and investors Freada and Mitch Kapor broke ranks with their silent co-investors in their now-famous open letter , things didn’t get better. She was threatened by the company, yet her call for change and her callout of top investors went largely ignored. They got worse. I have my doubts.

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5 Effective Inbound Marketing Strategies to Nurture in 2024 

Entrepreneurs' Organization

Should I use AI to help with a blog? These are the questions on your mind when thinking about the best way to approach an inbound marketing plan— so let’s address them! Check out these 25 best explainer video examples. Blogging Even today, a blog can represent a dramatic increase in lead generation.

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Product Friday: Monetizing Content is a Product Problem

This is going to be BIG.

Despite over 15 plus years of progress, little has changed about the way we consume articles on the web since the internet started. The best hope you have for sending me an article that I read is to e-mail it to me or DM me on Twitter—and to hope that wherever I’m reading the web, I’m also checking messaging services.

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. I believe growth hacking is about all of this. For starters it brings a mindset to startups that not all of them have innately.