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How to Build an Online Presence for Your Small Business

American Entrepreneurship

Engaging content Blog posts, FAQs, and detailed product or service descriptions build trust and credibility. SEO optimization Use relevant keywords to help your site rank higher on search engines. Heres how: Start a blog Share how-to guides, case studies, and industry insights. LinkedIn Ads Effective for B2B marketing.

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21 Facebook ad examples (and why they work)

The Zapier Blog

Get your leads where you need them Automate Facebook Lead Ads Here, I've rounded up standout Facebook ad examples that do just that. Zapier This Zapier ad promotes a free online quiz targeting tech leads and decision-makers to understand their AI readiness. No vague promises—only a specific benefit for the user.

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AI metrics: 6 ways to measure AI performance

The Zapier Blog

I'll admit: When I first started using AI at work, I was just going through the motions. Then my editor said something that flipped my approach to using AI: "The goal isn't to just use AI—it's to use AI to speed things up or make things better." " So I put it to the test. The difference?

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How Smith.ai saves 250+ hours weekly with one Zap

The Zapier Blog

Their team of receptionists and AI agents serves businesses like law firms and home service providers by answering questions, booking appointments, and qualifying leads, all in real time. Today, AI voice is a big part of our business. Zapier is like the IBM of automation. scaled, so did the complexity of its internal updates.

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5 AI Tools Every Startup Should Use to Humanize Their Brand in 2025

StartupNation

Hence, they tend to ignore or disengage with marketing messages that aren’t relevant to their journey. A recent global survey of 3,300 consumers revealed the growing demand for relevant content: 96% of respondents shared that personalized messaging can convince them to choose the brand. Unlike robotic voiceovers, Murf.ai

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API documentation: What it is and how to write it (with examples)

The Zapier Blog

Bring the magic of automation to your users Expand your product's reach, deliver better user experiences, and accelerate growth with our suite of partner tools. Explore solutions I've been thinking and writing about automation and data science for 15 years, and I've seen the good, the bad, and the ugly of documentation.

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The 4 best online whiteboards in 2025

The Zapier Blog

Visualize, plan, and automate business-critical processes Try Zapier Canvas For the past few years, I've tested dozens of online whiteboards to find the best ones for a variety of needs. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.