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7 Proven Inbound Marketing Tips to Grow Your Startup

StartupNation

The good news? All you need to know is to learn to tell stories, share valuable information, and keep your message authentic. No wonder, 82% of companies use content marketing. Remember, creating generic articles, blog posts, and other content won’t help you succeed. You can easily get started with video marketing.

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What is AI automation? And how your business can use it

The Zapier Blog

Get started Here, I'll explain what AI automation actually is, why it's useful, and how you can start using it to offload all the worst parts of your job, so you can focus on the human stuff. Benefits of AI automation You're probably already envisioning all the ways AI automation could make your life easier.

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How breakthrough media coverage is driving brand growth for Kiwi SMEs

NZ Entrepreneur

A well-crafted media story, a thought leadership article in an industry publication, or a compelling presence on social media can be far more effective than a direct advertisement. PR helps SMEs to: Build credibility: Consumers are more likely to trust an article about your business in a reputable publication than a paid advertisement.

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14 TikTok marketing tips from successful accounts [2025]

The Zapier Blog

Head to the TikTok Creative Center and pay attention to what's trending: Hashtags: Not all of these will be relevant to your business. B2B software company Canva takes a meta approach to these trends. For example, Zapier has TikTok playlists for: AI news , a weekly roundup of news stories in the AI industry.

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22 custom Slack emoji we use every day at Zapier

The Zapier Blog

Make Slack a more productive place to work Automate Slack As a fully-remote company , reacji allow us to quickly respond to messages without creating unnecessarily long threads with "I agree" and "aww" (for dog photos, obviously). And headaches, a sudden cold, a sprained ankle—these are all ripe for a feel better emoji.

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12 communication plan templates—and how to write your own

The Zapier Blog

Successfully running a company requires clear communication across the board: with employees, customers, investors, and any other stakeholders. Social media communication plan Make a copy A social media communication plan guides a company's strategy in utilizing social media platforms for its communication goals.

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Structured vs. unstructured data: Key differences, use cases, and examples

The Zapier Blog

And it's all thanks to its incredible insights into human behavior. Automatically extract data from your apps with Zapier Learn how And again, like oil, not all data comes out of the ground with the same properties. Descriptive text: Think names (of people, products, companies), categories, or titles of works.

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