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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

So my biggest recommendation of “what&# to blog is a series of articles that will be helpful to your community. Take one topic and break it up into 10 bite-sized articles. I use WordPress. They’re more light weight and easier to use. Show that you’re a thought leader. Keep the list electronically.

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Infermedica Raises $10 million Series A for R&D and International Expansion

Dream It

The investment will be used for platform R&D to further enhance patient triage and symptom checking features as well as clinical decision support analysis – including intake collection, differential diagnostics and lab test interpretation – and to expand operations in Germany and the US, where Infermedica currently has one office.

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From Solo Entrepreneur to Franchisor: 20 Years of Business Growth With EO

Entrepreneurs' Organization

This unfortunate mix of personal and professional concerns made me feel alone in my struggles. Here’s how, with the support of the EO community, I found new ways to work and began to truly gain traction in my business’s success. I used to suffer from imposter syndrome , feeling like I was less than my fellow entrepreneurs.

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Why I Doubled Down on YouTube Investments with MiTú

Both Sides of the Table

I was an early and tireless advocate for the growth of the Internet video ecosystem and as virtually every article I wrote made clear I believe the 800-pound-gorilla is YouTube and will remain so for the foreseeable future. We’ve had tremendous support from Robert Kyncl , Courtney Lischke, Malik Ducard and Alex Carloss and many others.

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A tale of two cities: Bewildered by the city government's continued cluelessness on NYC's innovation scene

This is going to be BIG.

However, her take on the NYC innovation economy during her recent State of the City Address confirmed my thinking: Most of what the NYC government should be doing to support technology entrepreneurship in NYC is to try and stay out of the way. The answer: You can't win elections by saying you supported other people's programs.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I have a very detailed article that covers stuff I won’t cover in detail in this post. But if you like this topic please consider reading the Mashable article. I use Wordpress and am very happy. In this genre there is also Typepad although I find less people using it these days. I put much time into it.

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