solutions sales 
American Entrepreneurship
JANUARY 28, 2025
The problem being solved must be big enough to justify investing in the solution and large enough to offer substantial market potential and investment returns. Clearly articulate who the problem impacts and why existing solutions are inadequate. Separate your solution from competitors in the market.
Paul G. Silva
APRIL 1, 2025
The founder insisted he knew exactly what needed to be donemore features, more marketing materials, more sales calls. A Contrasting Example: When Task-Focus Fails Another startup I worked with initially resisted this framework. He executed flawlessly on his task list, checking items off efficiently. Six months later, he ran out of money.
American Entrepreneurship
JANUARY 8, 2025
The third co-founder having a product design and marketing background dove into the human psychology of product marketing and sales. The CTO should be highly skilled in the technical aspects of the product, from software development to infrastructure, and be able to translate business ideas into practical solutions.
American Entrepreneurship
JANUARY 21, 2025
Your plan will include a marketing strategy that identifies the problem your product or service solves, the target market, what separates your solution from competitors, and other fundamentals the plan incorporates. Without a well-defined vision, you may lose direction or momentum in the face of challenges.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.
American Entrepreneurship
APRIL 24, 2025
Fueling Expansion and Innovation Scamnetic plans to use its new funding to scale operations, with a focus on enhancing its marketing, sales, and customer support teams. This end-to-end solution has positioned the company as a category creator in digital safety. Building for the Future What sets Scamnetic apart is its holistic approach.
Jason Malki
NOVEMBER 18, 2024
In my previous venture, a 100% sales-led growth (SLG) cybersecurity company, we regularly secured $250K annual deals with large enterprises. Our sales and marketing costs were also quite high. There are 100s of point-solutions in the market to solve disparate pieces of this puzzle. But it wasn’t enough.
Advertiser: ZoomInfo
How will generative AI transform sales? And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions.
Advertiser: ZoomInfo
More often than not, sales leaders strive to accelerate their deal cycle, but it’s critical to also consider the opportunity cost. The bottom line is that, in B2B sales, speed is useless without control. The bottom line is that, in B2B sales, speed is useless without control. Solution-centric mentality.
Advertiser: ZoomInfo
The digital age has brought about increased investment in data quality solutions. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.
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Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".
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Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.
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Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
Advertiser: ZoomInfo
Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.
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