“Sanzo is at its best when we serve as a bridge across cultures for both AAPI and non-AAPI.” CEO Sandro Roco on building a beverage startup, what to avoid in influencer deals, & protecting the brand.
Hunter Walk
OCTOBER 14, 2024
Sandro Roco: I had the idea for Sanzo in 2018. At the same time, 2018 was the summer of LaCroix and other flavored sparkling water brands across a larger $45 billion carbonated soft drink category that has been in decline in the U.S. Here are Five Questions with Sandro. Hunter Walk: Backstory time! Crazy Rich Asians became the No.
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