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Why Pricing and Packaging Matters More When You’re Launching Your Second Product

Andreessen Horowitz

Depending on your goals, new products can deepen the wallet share of your existing customers by focusing on new users or new use cases, or they can expand your TAM by targeting new customers, new geographies, or new verticals. Nailing pricing and packaging early can help you gauge whether investing in a given product idea is even worthwhile.

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The Complete Guide to SaaS Pricing Strategy

Tomasz Tunguz

Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.

SaaS 113
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Helping Startups Understand Salespeople & the Sales Culture

Both Sides of the Table

Most technology startups seem to be funded by product people or business people. They like a solid product, well defined pricing, good references to sell against, a clear quota and well defined competitors. They are as good at selling you as they are at selling your product to customers.

culture 382
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5 brand positioning strategies to help set your business apart

Young Leaders of the Americas Initiative

For example, customers may be more inclined to buy your product if they know your business’s return policy is easy and flexible or that you offer free shipping or convenient local delivery. The product or services become unique.” Typically, brands will see this gap and offer the most affordable price.

strategy 264
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The Definitive Guide to Predictive Analytics

No wonder predictive analytics is now the #1 feature on product roadmaps. How to price and package predictive analytics with your product. The world’s favorite applications use predictive analytics to guide users—even when they don’t realize it. Techniques to solve common data challenges and build performant models.

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Some Reflections on VC Investment Decisions

Both Sides of the Table

Products that ship late and place entire companies under serious stress. You have to figure out when to be the up-beat coach, “It will all get better, stay confident, keep the course” or the honest voice in one’s ear, “Listen mate, you’ve been protecting your head of product for far too long.

VC 374
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Here is Why Non-Obvious Startup Ideas Can Yield the Largest Results

Both Sides of the Table

It wins through better distribution, logistics, inventory management, warehousing, customer support, merchandising, cross-selling and ultimately on price & scale. I have no doubt that multi-billion startups will disrupt this business with both a higher-quality product and lower costs. And here’s the thing.

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The Definitive Guide to Embedded Analytics

We hope this guide will transform how you build value for your products with embedded analytics. It will show you how to select the right solution and what investments are required for success.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. This framework explains how application enhancements can extend your product offerings. How much value could you add? Brought to you by Logi Analytics.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. How much value could you add?