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EO Entrepreneurs Share Strategies for Failure-Proofing Small Business

Entrepreneurs' Organization

We asked members of Entrepreneurs’ Organization (EO) , a global, peer-to-peer network of 14,000-plus influential business owners, what lessons they wish they’d known to ensure ongoing success before starting their companies. Linger before launching your small business. “So Validate product-market fit. “Do Listen to the market and be flexible.

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How to Use Reciprocal Marketing as a Growth Strategy for Your Startup

StartupNation

Reciprocal marketing is a marketing strategy in which two businesses agree to promote each other’s products or content for mutual benefit. In this article, we will look at how startups can apply the reciprocity principle as part of their overall growth strategy. How to apply the reciprocity strategy. Content and link building.

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What Is Transactional Marketing? – Examples & Strategies

Feedough

While some focus on realising a transaction or sale, in a way using push marketing tactics. Transactional marketing is a marketing strategy that focuses on concluding a transaction or sale. Transactional marketing is a traditional marketing strategy and is commonly used by companies dealing in generic product lines or services.

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Bolt raises $182M to expand its on-demand transportation network in Europe and Africa

TechCrunch

In the midst of a major second wave of coronavirus infections across Europe, an Estonian startup that’s building an on-demand network to move food and people around in cars, on scooters and ( most recently ) on bikes across developed and emerging markets in EMEA is announcing a major round of funding. France, South Africa and Nigeria.

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4 Ways to Leverage Podcasting to Grow Your Business

Entrepreneurs' Organization

It’s nothing related to sound engineering or fancy marketing strategies. A podcast is a marketing channel – and it can be a key part of a strategic marketing mix. While blogs and posts on social media are used to connect with your audience, podcasting has a unique place in the social media landscape.

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How to get your business funded by a venture capitalist or angel investor

Founder Bounty

While some business owners use personal savings or loans to get started, many others turn to investors to help finance their dreams. A business plan is a document that outlines your company’s mission, goals, market analysis, target customers, financial projections, and strategies for success.

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IdeaPAD case study: How do you define and build value for an existing product?

Paul G. Silva

The product was useful to their business as a marketing and operations tool, but they wanted to build it into something more. Previous companies using the IdeaPAD scaled their product by 10x or became leaders in their space. They have great internal resources and a large external network to work with. PAD P urpose: Why innovate?

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