Both Sides of the Table

MARCH 12, 2016

Yesterday I wrote a primer on how to use Snapchat for my peer group of “over 30” people who don’t yet “get” Snapchat. Unless you work at Snapchat or are on the board – nobody really knows how many users they have but I think it’s well reported to be a s**t-ton.

peer-to-peer 233

peer-to-peer media entrepreneurship creativity 233

StartupNation

OCTOBER 19, 2021

Once a startup has successfully launched, it can move onto the scaling phase. This can be a perilous time for a fledgling company, with only 1 in 200 startups becoming successful scaleups. There are many reasons for this fairly low success rate. Build your business with scalability in mind.

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startup consulting advice strategy 117

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR?

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pitching media advice venture capital 319

Entrepreneur's Handbook

DECEMBER 30, 2022

Startup founders — every minute counts. Photo by Kevin Ku on Unsplash As a startup founder, you know that every minute counts. Every decision you make and every task you tackle has the potential to impact the success of your business. To develop effective personas, start by gathering data about your targeted customer.

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startup founder development startup founder 59

Reforge

OCTOBER 13, 2022

Most every marketer is familiar with A/B testing, but few have a consistent framework for prioritizing what to test. Then dive into how Hollywood uses memes to help people find the right movie to watch, to introduce you to the concept of memetics. He is currently writing a book on Marketing Memetics.

creativity 52

creativity mix-use frameworks innovation 52

Reforge

SEPTEMBER 7, 2022

Table of Contents Challenge #1: The Lean Startup encourages agnostic experimentation instead of starting with a compelling strategy. Challenge #2: The Lean Startup’s focus on MVPs leads to failing too fast. Challenge #3: The Lean Startup leads to incremental products.

startup 52

startup strategy real estate innovation 52

Jason Malki

JANUARY 6, 2023

His two most successful examples include growing his prior company to nearly $1.6 What motivated you to launch your startup? My partners and I had already come up with a means of measuring the value of “green” using the universally accepted practice of cost benefit analysis (See Sustainable Return On Investment Framework).

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investing investment real estate construction 52

StartupNation

DECEMBER 8, 2021

In recent times, marketing tools are becoming increasingly popular amongst businesses and the reason is simple. Therefore, if you run a business (or plan to start one), it is an excellent idea to look into effective marketing tools to boost your efforts. But first, why is it advisable to use marketing tools in your business?

media 109

media mix-use collaboration creativity 109

TechCrunch

NOVEMBER 7, 2020

Editor’s note: Get this free weekly recap of TechCrunch news that any startup can use by email every Saturday morning (7 a.m. The US is settling in for some new form of national gridlock, but state and local propositions are busy defining how technology businesses will be allowed to work (legally) in the US. Subscribe here.

creativity 96

creativity mix-use venture capital SaaS 96

TechCrunch

SEPTEMBER 22, 2021

Video is at the heart of how people use the internet today, and creators are at the heart of what is being made and watched on video. Today, a startup that has built a platform that helps them produce and monetize their work is announcing a big round of funding that underscores just how lucrative and big the creator economy has become.

communities 98

communities founder enablement media 98

Jason Malki

SEPTEMBER 13, 2022

What motivated you to launch your startup? Have you ever met a company that actually knows why their customers churn, renew, or grow, and most importantly, how to get ahead of it? Every company wants to improve customer experience, but they don’t really understand what their customers’ experience is and how to take action on it.

SaaS 52

SaaS collaboration leadership culture 52

Y Combinator

DECEMBER 8, 2021

Scaling a startup is hard. Scaling a startup bank is even harder. In April 2020, British banking startup Monzo’s revenue fell by almost 50%. When Monzo launched in 2015, the big six banks in the UK had more than 85% market share. This did not happen by magic. Banking is a ubiquitous but hard to crack industry.

peer-to-peer 101

peer-to-peer incumbents financing finance 101

David Teten VC

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Before you can actually invest, you have to manage your fund. 1) Manage the firm

technology 95

technology investing investment VC 95

Y Combinator

DECEMBER 8, 2021

Scaling a startup is hard. Scaling a startup bank is even harder. In April 2020, British banking startup Monzo’s revenue fell by almost 50%. When Monzo launched in 2015, the big six banks in the UK had more than 85% market share. This did not happen by magic. Banking is a ubiquitous but hard to crack industry.

peer-to-peer 40

peer-to-peer incumbents financing finance 40

Y Combinator

MAY 15, 2019

2:55 – Are advertisers overpaying for podcast ads? 5:35 – What percent of the market will ultimately be paid content? 31:45 – How are their newsletter and podcast customers growing? If so, how do startups calculate the ROI & the CAC? 43:00 – Measurement. 00:00 – Intros.

culture 57

culture education mix-use media 57

David Teten VC

DECEMBER 4, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. Before you can actually invest, you have to manage your fund.

technology 81

technology investing investment ventures 81

StartupNation

MARCH 10, 2021

Ann Arbor has also seen a lot of tech success. So it’s no wonder why Ann Arbor tech companies and startups are thriving. Ann Arbor is perfectly positioned to be one of the best cities for tech jobs. Not just in the Midwest, but in the country. It’s an affordable place to live, unlike coastal cities like San Francisco and New York.

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startup coworking spaces culture communities 77

Both Sides of the Table

MAY 7, 2018

There is an old management saying, “measure twice, cut once” which refers to the benefit of doing some planning. This post has some basic advice on how to plan your raise before you hit the road. This post has some basic advice on how to plan your raise before you hit the road.

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board VC entrepreneurs education 215

Andreessen Horowitz

NOVEMBER 17, 2023

In this conversation recorded at ELC 2023, Segment’s former CRO Joe Morrissey and former chief product development officer Tido Carriero discuss how they turned sales-product tension into a successful $3.2B Joe’s start as CRO Tido: Joe, what were your first impressions of me? How specifically do we solve them?

leadership 90

leadership strategy support funders 90

TechCrunch

SEPTEMBER 30, 2021

If you are looking for a growth marketing playbook, stop reading now, because you won’t get one from Tuff. ” Instead, they are betting on transparency and experimentation, and it seems to be working well: The agency was warmly recommended to TechCrunch multiple times via our growth marketing survey. .” What is Tuff?

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creativity strategy collaboration frameworks 93

Both Sides of the Table

MARCH 10, 2015

I write about sales often both because it’s the lifeblood of any organization and because in my experience it is the area in which more startups are least experienced or inclined. But how do you qualify? That’s why many great sales starts with generating inbound marketing leads. Why Buy Anything? Why Buy Me?

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VC entrepreneurs investing investment 329

Both Sides of the Table

FEBRUARY 3, 2011

We’ve hung out periodically over the past few years and I have enjoyed debating many startup topics. This is to drive marketing and any IT or infrastructure spend can be seen as such. This is to drive marketing and any IT or infrastructure spend can be seen as such. How has the viral coefficient been for you?

mix-use 303

mix-use VC advice creativity 303

A Smart Bear

OCTOBER 4, 2017

A “team of one” is the fastest, most efficient team, as measured by “output per person.” Communication and decision-making occupy the minimum possible time. Idealistic founders believe they will break the mold when they scale, and not turn into a “typical big company.” Why do they never succeed? From Brittle to Robust.

startup 153

startup support founder development 153

Both Sides of the Table

JULY 27, 2016

Wearables are clearly an important market but to me a much broader use case is bringing real-world objects into the computing world and there is no better mechanism than Computer Vision. You can track how many people are in a room to make sure there are no safety concerns or the people aren’t violating their insurance policy.

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media data collection investing investment 225

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Of course it’s valuable to know how many clicks you drive.

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media advice startup development 307