Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. Make them widely available inside the company and share your most important goals with your board. That’s not acceptable.

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The Zapier Blog

JULY 10, 2025

Case in point: as a business owner, I grew my new TikTok account to over 1,200 followers and 150K views in a matter of months. The algorithm and snappy content style means I've found it much easier to get views and build an audience there. TikTok Shop was the fastest growing online retailer last year. So let's dive in.

media 100

media creativity strategy B2B marketing 100

Entrepreneurs' Organization

AUGUST 23, 2024

With marketing budgets tightening and businesses hurting, it made me want to share some of the most effective marketing strategies that have worked for us, either costing little to no cash or providing an absurd return on investment (ROI). Leverage PR In today’s world, people consume content at an astronomical rate.

strategy 207

strategy investing investment data analysis 207

StartupNation

JANUARY 6, 2021

If you’re not growing your business online in the current climate, you will likely leave a lot of money on the table. To ensure your business continues to take advantage of the changing tide, here are 21 ways to help accelerate the growth of your new business in the year ahead: Become a prolific content creator.

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StartupNation

JANUARY 5, 2022

Right now, you are probably thinking of all the ways you want to improve your enterprise’s operations and grow your overall business success in the New Year. Yes, it is a great time to reevaluate your project management initiatives, customer retention strategy, and HR processes. Shutterstock.

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StartupNation

JUNE 1, 2025

A smaller audience lets you connect on a deeper level, personalize your messages, and build a loyal community that genuinely values what you offer. It’s not about how many people are on your list, it’s about how engaged they are. When you nurture those relationships, even a small list can lead to big growth for your side hustle.

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StartupNation

OCTOBER 11, 2021

Not surprisingly, a survey done by Statista found that content marketing was believed to be the most effective digital marketing technique according to marketers — followed by marketing automation, big data, and artificial intelligence (AI). Faster content creation. What is artificial intelligence?

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The Zapier Blog

JULY 3, 2025

." But to my—and humanity's—intense relief, integrating AI into your business doesn't require assimilation by a terrifying cybernetic collective. With Zapier, AI integration is about making your workflows work better. Table of contents: What is AI integration? AI can knock out repetitive tasks in seconds.

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StartupNation

MARCH 18, 2021

If you’re looking for Pinterest tips that will explode your traffic, you have landed in the right place. If your new website is struggling for traffic, it’s time to leverage this powerful marketing tool. Creating a free Pinterest business account is the first step in increasing traffic to your website.

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StartupNation

NOVEMBER 10, 2021

How many small businesses have websites? A recent Fit Small Business roundup on website statistics reveals that 71% of small businesses have a website. This is a substantial amount of growth from 2018 where statistics showed only 50% of small businesses had created their own websites. Online retail is growing.

media 119

media advice technology investing 119

StartupNation

NOVEMBER 9, 2021

So, you’re having a hard time figuring out why your digital ads aren’t performing as you expect them to. There’s no need to worry, though, as it’s not just you who’s struggling to pinpoint the causes behind your failing online campaigns. It’s the fastest-growing marketing channel with no signs of slowing down. Why is that?

media 138

media strategy investing investment 138

StartupNation

JANUARY 23, 2022

As a startup founder or small business owner, you likely wear many hats and have a lot on your plate. But one of the best things you can do for your business, especially early on, is work on your digital marketing by creating content. 5 Content Marketing Myths Limiting Your Startup’s Growth.

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strategy technology advice education 122

Startup Blogpost

OCTOBER 6, 2023

The 15 Best Strategies for Developing New Business in a Crowded Market In the quest to uncover effective strategies for developing new businesses in a crowded market, we turned to fifteen Founders and CEOs for their tried-and-true tactics. By analyzing the feedback and sign-ups, you can gauge the demand for your product.

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StartupNation

DECEMBER 12, 2021

A new business (particularly one with a remote workforce, or one that requires collaboration across various teams) will need help keeping track of its myriad projects and goals. Email isn’t optimal for this, as it’s too isolated, and it’s easy for members to be accidentally left off an update if they aren’t included on the latest message.

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Startup Blogpost

AUGUST 2, 2024

Starting a new business is an exhilarating journey filled with challenges and opportunities. With the right strategies, you can reach your target audience, build brand awareness, and drive sales. Understanding Your Target Audience Before diving into specific marketing tactics, it’s crucial to understand your target audience.

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Smart Hustle Magazine

FEBRUARY 26, 2022

The leading French novelist, Milan Kundera, said, Business has only two functions- marketing and innovation. For any organization, marketing falls in the spectrum of primary business activities. Businesses are now realizing the influence of marketing more than ever before. Marketing Is Evolving.

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collaboration innovation media opportunity 68

Entrepreneur's Handbook

SEPTEMBER 15, 2022

Define your growth metrics Ideology and bull market momentum does not sell long term, and utilizing terms like “protocol” and “DAO” doesn’t remove the requirement to develop and scale a product that people actually want to use. Before considering growth, however, it’s important to understand what growth means for your project.

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communities collaboration strategy opportunity 83

The Zapier Blog

JUNE 9, 2025

Boost your team's productivity Automate your CRM The best pipeline management software helps sales teams by keeping prospects engaged and the data you have about them organized. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.

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Startup Blogpost

FEBRUARY 10, 2023

From optimizing your sales funnel to getting a head start with sales/marketing copy, here are 9 answers to the question, “How can a startup (with limited capital and resources) utilize artificial intelligence in their business?”

startup 52

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TechCrunch

APRIL 6, 2021

More thoughts on growing podcasts. “If If you’re a podcaster, and you’re doing it to grow a large audience, monetize and sell advertising, the number of downloads is important,” Tjepkema told TechCrunch. For starters, Casted’s SaaS platform gives marketing teams a way to publish content.

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ventures B2B marketing SaaS finance 82

Campaign Monitor

MARCH 8, 2022

Your email newsletter is one of your most powerful marketing channels. Between sharing news, making announcements, and nurturing relationships with your customers, newsletters can be molded into just about anything. Well, newsletters keep subscribers informed about your business or product without being overly “salesy.”

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creativity education construction leadership 80

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

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strategy mix-use opportunity culture 79

David Teten VC

DECEMBER 3, 2019

But in business, you want a lot of partners. However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 1) Manage the firm .

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technology investing investment VC 95

Entrepreneur's Handbook

JANUARY 3, 2024

It’s a pivotal phase where your initial success is tested, and your strategies for growth are pushed to their limits. This leap in revenue is indicative of your company’s ability to adapt, evolve, and expand in a competitive market. It’s a pivotal component of your growth trajectory.

strategy 52

strategy mix-use support media 52

Entrepreneur's Handbook

SEPTEMBER 14, 2023

The small tweaks bring about the biggest change Image: Author One thing is sure in business: Doing all the little things right is how you get ahead — more customers, revenue, and profit result from consistently delivering on the tiny details. My small lifestyle business turned into a thriving, multimillion-dollar company.

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strategy support education collaboration 59

Tomasz Tunguz

FEBRUARY 21, 2013

The triangle on the left is a standard freemium customer conversion process. The rectangle on the right contains the marketing disciplines used to grow and optimize customer acquisition metrics on the right. Third, content marketing closes accounts. I hope it’s helpful for you and your business.

frameworks 49

frameworks mix-use education support 49

David Teten VC

DECEMBER 4, 2019

But in business, you want a lot of partners. However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 1) Manage the firm .

technology 81

technology investing investment ventures 81

Jason Malki

SEPTEMBER 13, 2022

What motivated you to launch your startup? Have you ever met a company that actually knows why their customers churn, renew, or grow, and most importantly, how to get ahead of it? Take your time, and focus on hiring a “10” level leader in design and engineering. LinkedIn and Twitter are your friends here.

SaaS 52

SaaS collaboration leadership culture 52

Entrepreneurs' Organization

NOVEMBER 10, 2021

We use the right voice, correct terminology to avoid liability, customize services to your needs, and deliver on time and within your budget. This award-winning comedian and host of The Daily Show wrote about growing up in poverty in South Africa under the shadow of Apartheid. The Limits of Google Translate.

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culture energy opportunity capital 306

Entrepreneurs' Organization

DECEMBER 22, 2022

As every business owner knows, certain things are outside of your control when it comes to the success of your company. Adjust your business model. Businesses need to be flexible and know how to adapt, especially when the economy dips. Manage your reputation. Develop your email content.

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strategy economic environments finance financing 228

TechCrunch

JUNE 30, 2021

The result, as they have sometimes seen first-hand, is marketing coming in too early or too late to truly help a startup grow. If you have your own recommendation, please fill out the survey here.). What made you decide to leave that career and open your own marketing firm? It is your first marketing hire.

development 54

development startup SaaS board 54

The Zapier Blog

APRIL 6, 2023

Even with declining organic reach, Facebook Pages are exceptionally valuable for businesses. They're a central location where you can share events and resources, collect reviews, and allow customers to learn more about and recommend your business to others. Learn more. It only takes a few minutes to set up.

real estate 98

real estate media strategy technology 98

Smart Hustle Magazine

MARCH 2, 2021

Customers have become increasingly comfortable buying things online, but many small businesses still have yet to cater their business to this option. In fact, 36% of small businesses still don’t have a website, let alone selling products/services online. . 1- Quick Setup of Your Online Store .

enablement 103

enablement advice health support 103

StartupNation

DECEMBER 1, 2021

While we’re pretty sure you’ve already heard the term SEO (search engine optimization) from your fellow marketers or some random blogger, you might still be trying to figure out what an effective SEO strategy looks like, how your business can benefit from it, and how you can come up with one. Let’s dive right in!

strategy 140

strategy support investing investment 140

Entrepreneur's Handbook

OCTOBER 27, 2021

30 Smart Decisions to Scale Your Ecommerce Business In 2022 Strategies that helped us grow a company from $1 million to $68 million in only nine months Photo by Joshua Sukoff on Unsplash If you’re a new entrepreneur and/or an ecommerce business owner, then you know what it’s like when you hit that wall. We thought so.

advice 85

advice strategy communities investing 85

American Entrepreneurship

FEBRUARY 27, 2025

In this article, well explore how small businesses can develop a social media strategy to boost small business sales through the use of best practices that include selecting the social media platforms, use of influencer marketing, audience engagement, tools, analytical methods, and more.

media 92

media strategy collaboration mix-use 92

Y Combinator

MAY 8, 2019

15:05 – Providing advice as content vs in the product. 27:45 – The internet disproportionately benefiting small businesses over big ones. 28:45 – Keeping your company hungry when you’re big. 29:15 – Building assets for your company. 37:00 – Creating the voice of your company.

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