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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

” It’s the most common refrain I hear from investors and even entrepreneurs these days. I think there is also no denying the role that Richard Rosenblatt has played in building the LA tech ecosystem and spawning great entrepreneurs who followed in his footsteps. He built & IPOd Demand Media.

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EO Entrepreneurs Share Strategies for Failure-Proofing Small Business

Entrepreneurs' Organization

We asked members of Entrepreneurs’ Organization (EO) , a global, peer-to-peer network of 14,000-plus influential business owners, what lessons they wish they’d known to ensure ongoing success before starting their companies. “So Learn from entrepreneurs both in your immediate market and outside of it. Find your mentor.

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How to determine the ideal type of influencer for your social media campaign

Entrepreneurs' Organization

That is good news for brands and marketers who are looking for influencer partnerships to enhance the impact of their social media strategies. Why use different tiers of influencers? By using a mix of influencers, you open your campaign to reaping the benefits of multiple types of influencers. Mega influencers.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

But through expressing points-of-view I can raise above the consciousness of my customers (entrepreneurs and limited partners who invest in VC funds) in ways that I couldn’t without breaking through the noise of the hundreds of others of VCs who also have money. Let me be sure to use me some Luma Partners.

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Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

If you have or are thinking about a business in the video space you’ll enjoy hearing from Gregg but even more broadly this is a great conversation for entrepreneurs, investors or industry analysts. Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. I was meeting regularly with entrepreneurs and offering (for better or for worse) advice on how to run a startup and how to raise venture capital from my experience in doing so at two companies.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place. You might write a piece now and then that catches fire but there is nothing repeatable that would be useful for a business.