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These 5 strategies made us $10M+ EACH

OkDork

At AppSumo, we’ve tested hundreds of strategies. Today, I’ll be revealing the 5 strategies that made us over $10M EACH. When everyone is using the same marketing strategy, it’s hard to get a great return on your marketing budget. After the Dropbox giveaway, we realized how powerful this marketing strategy truly was.

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4 Benefits of a Branded Podcast and Why Now’s The Time to Launch Yours

Entrepreneurs' Organization

While traditional marketing methods and GTM (go-to-market) motions continue to be used, there’s a new strategy you can tap into — the branded podcast. Branded podcasts can take many forms, including interview style, narrative storytelling, educational or instructional content, or even a fictional drama series.

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Pangyo Techno Valley: Leading the Charge in ESG Management and Building a Sustainable Industry Ecosystem

AsiaTechDaily

Global growth of sustainable investing strategies 2016-2020 (The 2020 GLOBAL SUSTAINABLE INVESTMENT REVIEW by Global Sustainable Investment Alliance) This wave of change is sweeping across various stakeholders. Moreover, governments worldwide are laying down frameworks for ESG-related protocols.

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Why Challenging Times Can Help us Learn, Grow and Find our ‘Flow’

Entrepreneurs' Organization

I was reminded of this before the holidays during a trip to Boston, US, to spend an immersive week with the Entrepreneurs’ Organization (EO) at Harvard Business School’s Executive Education program , which focuses on Inspiring Entrepreneurial Strategy. Teams, systems and processes all need to adjust when a business grows.

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Growth expert Susan Su shares insights for marketing in 2021 at TC Early Stage

TechCrunch

Growth and marketing expert Susan Su is joining us at TC Early Stage in July to lead a session on key strategies for finding the right users in 2021. She’ll go over how to test and bootstrap early on, develop basic frameworks for growth and how to adapt your approach for each marketing channel as they evolve.

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What To Work On

A VC: Musings of a VC in NYC

Let’s say you have an insight on how to use video to deliver education to young people to significantly improve learning. These are two very different “go to market” strategies, they imply two very different business models, and they will result in very different long term market positions.

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TechCrunch+ roundup: 7 VCs who are taking pitches, AI best practices, zero-based budgeting

TechCrunch

Best practices for leveraging artificial intelligence and machine learning in 2023 Zero-based budgeting: A proven framework for extending runway Image Credits: Getty Images It’s critical to make every dollar count in this environment, but pulling back too much in the wrong places can reduce momentum across your entire organization.