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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.

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CONGRATULATIONS TO CONTROL LTD – THE LATEST WINNER OF BEN FRANKLIN’S PITCH EVENT!   

Ben Franklin Technology Partners

The team of Seth Pheng and Soph Horn at Control LTD, took first place with their concept for a patented, healthy dosing system for patients using cannabis. Each represented an exciting mix of emerging products and services. We all worked collaboratively to support each other during the ten-week process.”.

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How to Make $100,000 from an Online Event

Entrepreneur's Handbook

This data can be used to improve future events and marketing efforts. Environmental benefits: Online events are more environmentally friendly than in-person events, as they do not require travel and often use fewer resources, leading to less waste. Free download: How to Deliver 6-Figure Value to Virtual Event Sponsors ‍ 3.

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How Duolingo became a $2.4B language unicorn

TechCrunch

The product-led growth behind edtech’s most downloaded app (3,000 words/12 minutes). If you enjoyed my series, make sure to check out other EC-1s and subscribe to ExtraCrunch to support me, this newsletter and the rest of the team. Literally moving us along: Can solid state batteries power up for the next generation of EVs?

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The next part of the margin mix online video companies must get control of is talent margins. FullScreen has long been investing in technology to support content producers.

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Twig takes $35M to turn stuff you own into a way to pay

TechCrunch

The startup was only founded in mid 2020 — launching its service in the UK last July — but it touts rapid domestic growth (100,000+ monthly downloads of its apps; reaching sixth position in the iOS App Store’s top finance apps); and is already gearing up for international expansion.

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The Future of Music: How Generative AI Is Transforming the Music Industry

Andreessen Horowitz

Soon after, Google unveiled MusicLM, a text-to-music tool that generates songs from a basic prompt; Paul McCartney used AI to extract John Lennon’s voice for a new Beatles track; and Grimes offered creators 50% of the royalties for streams of songs that used an AI clone of her voice. into another person’s voice.

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