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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework.

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Alternative VC Tech Stack: Chisos structured finance

David Teten VC

Q: Please give us an overview of Chisos. Q: Who are your closest peers, and how do you differ? Q: What are the tools you’re using for your front office: sourcing , LP relations, investing analysis, etc.? We’re proud to share the next in PEVCtech ’s periodic series on the tech and analytics stack of investment management firms.

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Extra Crunch roundup: How Duolingo became an edtech leader

TechCrunch

Part 2: Product-led growth strategy “ The product-led growth behind edtech’s most downloaded app ” (3,000 words/12 minutes) — analyzes the tactics and tradeoffs that an edtech company has to evaluate as it grows from thousands to 500 million registered learners. Want this kind of coverage on a different company or sector. Thanks for reading!

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Hormona wants women to track their ‘hormonal health’ with at-home testing

TechCrunch

Quantified health activity is all around us these days, as scores of people use mobile sensing technologies to keep an eye on their well-being by tracking their steps, workouts and even how long and deep they sleep — so why shouldn’t women who cycle (as in menstrual cycle) track monthly changes to their hormone levels?

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