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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.

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How to Make $100,000 from an Online Event

Entrepreneur's Handbook

This data can be used to improve future events and marketing efforts. Environmental benefits: Online events are more environmentally friendly than in-person events, as they do not require travel and often use fewer resources, leading to less waste. Free download: How to Deliver 6-Figure Value to Virtual Event Sponsors ‍ 3.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. margin range to more sustainable 50-60% margin businesses.

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Twig takes $35M to turn stuff you own into a way to pay

TechCrunch

The investment is led by UK-based fintech specialist, Fasanara Capital, with additional backing from a number of undisclosed strategic investors which Twig says include current and former executives from LVMH, Valentino and Goldman Sachs, among others. But it’s fair to say that getting money into accounts remains a key aim.

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Penpot inks $8M as signups for its open source spin on Figma jump 5600% after Adobe’s $20B acquisition move

TechCrunch

Now, a Spanish startup called Penpot — which is taking a new approach to design collaboration through an open source platform that brings designers and developers into the mix simultaneously — says that it’s been seeing a huge amount of adoption since the Figma deal.

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Alternative VC Tech Stack: Chisos structured finance

David Teten VC

We’re proud to share the next in PEVCtech ’s periodic series on the tech and analytics stack of investment management firms. Q: Please give us an overview of Chisos. Oftentimes our investments are in companies with little revenue or traction, making them more difficult to finance from a traditional VC/angel perspective.

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SonarSource raises $412M to scan codebases for bugs and vulnerabilities

TechCrunch

An alarming report from Veracode and Enterprise Strategy Group found that nearly half of organizations knowingly ship vulnerable code despite using cybersecurity tools, often to meet release deadlines. In 2010, SonarSource’s open source project hit a milestone of over 2,000 downloads per month. It’s an acute problem.

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