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Solving for Banner Blindness. Solve Media.

Both Sides of the Table

Solve Media is that. In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. So the debate in the print media world is whether or not to insert a paywall between users and content. But is there a better way?

media 288
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I hope to announce one investment in this space in the next few months.

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Want to Know How to Better Partner With, Raise Money From or Be Acquired by a Big Media Company?

Both Sides of the Table

In case you don’t know, they are one of the biggest media companies in the world. And they invest n select VC funds. He also covered how “traditional media companies” think about the future and how they view disruption. 45 minutes in: Andrew’s process for investing in startups.

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What Angel Investing & Florida Condos Have in Common

Both Sides of the Table

They have marked-up paper gains propped up by an over excited venture capital market that has validated their investments. Logic tells me the following: It is hard to make money angel investing. Too many angel deals just means more to watch and invest in for the ones that do succeed (if the VCs can get in at reasonable prices).

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Announcing First Round’s Investment in GroupMe

This is going to be BIG.

Both groups signed up for the deal, as did Lerer Media Ventures, and several other prominent angels—including Josh Stylman and Pete Hershberg, who backed my previous company. He introduced himself and we kept in touch through all the various social media channels—until I heard he was leaving Gilt.

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Understanding How The Innovator’s Dilemma Affects You

Both Sides of the Table

I cannot recommend it enough for people in the technology or media sectors. Many people bandy about the definitions of “disruptive technology&# or “the innovator’s dilemma&# without ever having read the book and almost universally misunderstand the concepts. It is not a beach novel to be sure.

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TechCrunch: Where top VCs are investing in construction robotics

Dream It

Matt Murphy and Grace Ge, Menlo Ventures Which trends are you most excited about in construction robotics from an investing perspective? We are active in construction with investments such as HOVER and Fieldwire and believe the entire sector is right for a digital and automation overhaul. Finishing is the ripest for disruption.