TechCrunch

FEBRUARY 19, 2021

Why do SaaS companies with usage-based pricing grow faster? So, why do public SaaS firms with usage-based pricing see faster growth ? Why do SaaS companies with usage-based pricing grow faster? 4 strategies for deep tech companies recruiting top growth marketers.

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Feedough

NOVEMBER 23, 2020

150Birds is a freelancer- aggregator -cum- SAAS-platform that provides professional marketing services with a flexible team made up of freelancers. Strategic guidance: The experts help clients develop the most profitable marketing strategies. The SAAS works on a simple revenue model. 150Birds – Startup Review By Feedough.

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Tomasz Tunguz

AUGUST 28, 2016

MySQL, the most valuable open-source acquisition; Zendesk*, the $3B leader in customer support software; DataStax, The business commercializing Cassandra; and most recently Duo Security*, an Ann Arbor-based trusted access company that has some of the most sensational SaaS metrics I’ve ever seen. It’s easy to dislike security companies.”

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AsiaTechDaily

MARCH 28, 2023

Indelible Ventures is a venture capital firm that invests in B2B SaaS startups that can scale internationally. I have also been involved in developing the startup ecosystem in Malaysia at the Malaysian Global Innovation & Creativity Center (MaGIC). I have got to say B2B SAAS just because we are focused on that!

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Tomasz Tunguz

MARCH 28, 2017

Over the last year in particular, Revenue Ops is a term that’s gaining some mindshare in the SaaS world. As one SaaS executive described to me, marketing operations teams are the engines of the marketing team. The creative marketing functions produce the fuel – the campaigns, the positioning, the art. But why stop there?

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TechCrunch

MARCH 9, 2023

The market is inundated with products thanks to the explosion of SaaS, it’s getting harder to leverage ad platforms and email, and identity management is Byzantine. Website, SEO and creative tools. Growing a B2B business is becoming increasingly complex. Today, a prospect is a lot harder to understand than a user.

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TechCrunch

DECEMBER 23, 2021

The creative AI space is something I’m keeping a close eye on because I think this is where there’s huge room for advancement. As targeting and bidding become increasingly channel automated, creative is an area that I believe still needs the human touch. Which marketing automation tools do you think are poised to take off in 2022?

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Startup Blogpost

FEBRUARY 10, 2023

This information can be used to develop more targeted marketing strategies and improve customer retention. Peter Bryla , Community Manager, ResumeLab Leverage Customizable SaaS Products Or APIs I think startups with a limited budget don’t need to create their own AI, but instead, try to leverage some SaaS products.

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Entrepreneurs' Organization

SEPTEMBER 3, 2021

Contributed by Harikrishna Kundariya, CEO at eSparkbiz Technologies , a SaaS development company that provides world-class solutions to help clients grow digitally. A better strategy is to save pre-written responses so that you can quickly respond without wasting a second. Shortcuts for common responses.

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Andreessen Horowitz

MARCH 22, 2024

That said, we’ve outlined how we’re thinking about pricing and packaging in a part of the market that’s debating how to monetize their new genAI feature— B2B SaaS and prosumer companies —and how we’re seeing other companies approach the same question so you can better understand where your strategy fits in today.

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Both Sides of the Table

DECEMBER 11, 2022

I have often thought that creative endeavors where one has a quick turn-around between idea and realization of one’s work as one of the more fulfilling experiences in life. Deep down I love working with founders and products, strategy, go-to-market, financial management, pricing and all aspects of building a startup. It was 1991.

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TechCrunch

OCTOBER 22, 2021

3 keys to pricing early-stage SaaS products. If you’ve put together a strong comms team, they have a strategy and a plan. Relationships and creativity are the key to a strong media presence in today’s landscape. More posts by this contributor. Develop a buyer’s guide to educate your startup’s sales team and customers.

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TechCrunch

DECEMBER 21, 2021

Managing briefs, signing off on creative, handling negotiations and payments and contracts — it becomes an administrative nightmare very fast, and you’re often working with a number of creators who don’t have a slick process set up for how to handle this. Our platform helps with that,” explains Elsea.

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TechCrunch

MARCH 17, 2022

The company is building web-based tools that can turn a 2D sketch into a 3D representation so that someone can design anything from a small building to a skyscraper using a creative and collaborative canvas. For architects, this was not happening and the creative aspect was lost. Image Credits: Arcol.

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Jason Malki

AUGUST 21, 2023

He assists startups in achieving repeatable growth and scalability, leveraging his extensive background in leading global organizations for renowned SaaS and cybersecurity companies including Oracle, McAfee, Proofpoint, and Cofense. They inspired and motivated, cultivated innovation and creativity. Emulate them.

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StartupNation

DECEMBER 22, 2021

Be more creative. Manual, repetitive work is not only tiring, but it also drains all of your creative juices. Marketing automation has tools to reduce cyclic tasks and gives you the freedom to explore more creative options. Marketing automation refines all the processes on your marketing strategies. Takeaway .

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TechCrunch

JULY 29, 2021

Typically we focus on what we call “innovative companies” — whether that’s because they have a SaaS offering or they’re an innovator within a traditional industry doesn’t really matter. I feel this “belief system” is truly essential to any growth marketing strategy. 5 companies doing growth marketing right.

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TechCrunch

NOVEMBER 16, 2021

Facet is particularly aimed at commercial-grade image editing where you need to prepare and present huge quantities of photos, but — as with Photoshop — it can be used in dozens of different ways, limited only by the image-makers’ creativity. Facet is about to have a big impact on the creative community and the wider web.

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Both Sides of the Table

APRIL 17, 2016

” In the past 30 days alone I’ve had this discussion about hiring a CMO at a growing consumer startup, hiring a head of product strategy & operations at a SaaS company, hiring a CFO a rapidly growing company and hiring a Chief Creative Officer at a successful consumer products company.

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TechCrunch

DECEMBER 15, 2022

A SaaSy hotel lobby : Ingrid covers Mews’ $185 million fundraise for its SaaS-based hotel management platform. Her highly detailed breakdown includes examples of the ads used in various campaigns, the process she used for optimizing creative materials, and a cost-per-click analysis that shows how she reduced CPC from $1.51 to 17 cents.

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Smart Hustle Magazine

APRIL 24, 2021

Regardless of the outcome, be prepared with a strategy. Jill Soley is Vice President of Product Management at Issuu, where she oversees the strategy and development of Issuu’s popular SaaS digital publishing and content marketing solutions. No matter which future you face, the exit is tense and filled with emotion.

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TechCrunch

JANUARY 17, 2023

Cloudy with a chance of embedded analytics : Nothing but blue skies so far for Cumul.io, a low-code embedded analytics platform for SaaS companies. Mo IP, mo money : Cost-effective IP strategies can lead to massive exit valuations , by Kyle Graves. The company raised $10.8 7 space tech predictions for 2023.

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TechCrunch

JULY 7, 2022

Arwa Kaddoura has worked for nearly 20 years in cloud GTM strategies and scaling startups and large enterprises. Creativity and problem-solving. Arwa Kaddoura. Contributor. Share on Twitter. As CRO of InfluxData, she oversees global sales activities, including sales enablement, customer success, and technical support and services.

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TechCrunch

NOVEMBER 7, 2020

The good news for B2B marketplace founders is that, based on the parameters above, there are many creative ways to extract value from transactions that go beyond the GMV take rate. Let’s explore some of the creative ways to monetize a B2B marketplace. Extra Crunch: 3 tips for SaaS founders hoping to join the $1 million ARR club.

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Entrepreneur's Handbook

NOVEMBER 6, 2023

In an effort to open-source Supademo ’s own Product Hunt launch strategy, here is a clear breakdown of what we did to prepare for and execute our launch. more Indie Hackers vs. SaaS employees). Put on your creative hat and start designing all of the graphics, videos, and text you’ll be adding to your launch page.

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TechCrunch

JULY 6, 2021

“We’re one of the few players in the travel industry that continued scaling and growing since the beginning of the pandemic with a strategy that didn’t involve any layoffs,” he also told us. That might, ultimately, require some creative retooling of TravelPerk’s logo — which prominently features an airplane icon… ).

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TechCrunch

NOVEMBER 12, 2021

I’m so excited to try new recipes on Foody, and I believe it’s time culinary creators from every culture and background have an opportunity to turn their creativity into income. Brands considering a live-shopping strategy must lean on influencers.

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David Teten VC

AUGUST 19, 2019

A new wave of Revenue-Based Investors are emerging who are using creative investing structures with some of the upside of traditional VC, but some of the downside protection of debt. Of course, there are also creative companies that find a way to bend the models themselves. A better way to fund SaaS companies. Social Impact.

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TechCrunch

JUNE 11, 2021

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. A scientific or a creative marketer? Jamie Viggiano. Contributor. Share on Twitter. “Who should my first marketing hire be?” An offline or an online marketer?

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TechCrunch

FEBRUARY 28, 2022

That is our biggest differentiation, and that strategy is working well for us.”. The company this month hired filmmaker Jon Chu as chief creative officer. “We have a really powerful and unique value proposition in targeting underserved communities and want to offer the most amazing assortment for the community,” he added.

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TechCrunch

JUNE 30, 2022

Prior to co-founding Black Swan, King was a technical director at creative agency Digital Jigsaw. Black Swan’s other co-founder, Hugo Amos, was a digital marketing strategy manager at PepsiCo. to start Black Swan. .

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Entrepreneur's Handbook

SEPTEMBER 15, 2022

Too many well-funded teams are lighting VC dollars on fire with strategies that neither reach their target audience nor deliver cost effective acquisition?—?funding Here are two Web3 user acquisition strategies that, if done properly, can be a great area of focus on when the market is down.

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TechCrunch

JULY 20, 2021

How do you think those qualities contribute to your success in working with startups and forming strategies? Marketing strategies that help find product-market fit are very different from acquiring your first 100 customers, which is very different from scaling your customer acquisition or lead generation. What value do they add?

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TechCrunch

DECEMBER 16, 2022

Her highly detailed breakdown includes examples of the ads used in various campaigns, the process she used for optimizing creative materials and a cost-per-click analysis that shows how she reduced CPC from $1.51 Diversify your ad strategy, test different ideas and don’t give up if your ad doesn’t show results right away.”. .”

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TechCrunch

MAY 10, 2022

For mobile app developers, data gathered during the slow period that starts right after Christmas and lasts until mid-January can fine-tune their marketing strategy for the upcoming year.

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TechCrunch

JANUARY 13, 2022

Some have gotten creative in how they approach it — for example, Amazon formed relationships with Kohl’s and Stein Mart for in-person returns, while PayPal acquired returns provider Happy Returns. The new capital will be used to grow the team, strengthen the product and build out its go-to-market strategy. Image Credits: Seel.

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TechCrunch

NOVEMBER 22, 2021

Labor pool constraints made us more creative in our partnerships and expansion strategies as we watched e-commerce emerge as the primary sales channel while brick and mortar stores saw unimpressive growth.”. Deliverr scores $170M to bring fast delivery to every e-commerce vendor. billion by the end of the year.

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