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4 Benefits of a Branded Podcast and Why Now’s The Time to Launch Yours

Entrepreneurs' Organization

Is your company looking for creative ways to stand out and connect with your target audience? While traditional marketing methods and GTM (go-to-market) motions continue to be used, there’s a new strategy you can tap into — the branded podcast. Use a podcast readiness framework Think you’re ready to launch a branded podcast?

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EO Members Share Their Favorite In-Person Moments from 2022

Entrepreneurs' Organization

Daniel Pink’s presentation, The Power of Regret , provided an opportunity to rethink and re-frame my mindset. Katty Douraghy, EO US Central Bridge, president, Artisan Creative. I get tremendous value from the speakers and opportunities to connect with fellow EOers in our chapter. “My It was incredible.

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14 Pieces of Advice for Resolving Conflicts Among Startup Team Members

Startup Blogpost

14 Pieces of Advice for Resolving Conflicts Among Startup Team Members Navigating team conflicts in a startup environment requires wisdom and practical strategies. By fostering open communication, actively listening to all sides, and seeking win-win solutions, you can turn conflicts into opportunities for growth and innovation.

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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EO’s Most Popular Inc. Posts: A Lookback at 2023

Entrepreneurs' Organization

1 thing that has consistently helped me get better at setting—and achieving—goals is using the right framework.” Don’t be afraid to get creative and explore new possibilities!” And while I achieved many of them, I’ve endured plenty of failures, too,” Eric says. Goal-setting tends to improve with time and practice.

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The Four Tenets of Conscious Capitalism

Entrepreneurs' Organization

We are, indeed, in a moment in time when technology, opportunity and understanding converge toward a more caring way of conducting business at scale. To this end, the conscious capitalism movement provides a framework that includes four interconnected disciplines. The new wave of consumers is making different choices. Higher purpose.

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10 Ways to Boost Your Startup’s Customer Acquisition

StartupNation

Having a sustainable and systematic customer acquisition strategy is an essential component of success for any organization, especially as a startup. If you have a product or service to sell, you need a customer acquisition strategy. A good strategy will help you grow in a targeted and cost-effective way to attract the right customers.