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How to use creative videos to transform email marketing from basic to bustling

Entrepreneurs' Organization

Adding creative videos to your emails is a great way to achieve this. This post will explore how you can leverage video content in the context of email strategies and take your email marketing campaign to the next level. Not us, and definitely not your customers! Newsletter videos. Showcasing company culture.

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7 strategies for learning new skills

The Zapier Blog

If you've been wanting to learn a new skill or even strengthen existing ones, here are the seven tried-and-trued strategies I used to boost my expertise—and how you can, too. Now that we're on the same page, let's dive into the seven strategies you can use to learn a new skill or enhance the ones you already have.

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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Finding North In a New World

Entrepreneurs' Organization

Contributed by Ross Drakes , an entrepreneur and creative director based in Johannesburg, South Africa. Even though my company, Nicework, was reeling, the one piece of our strategy that survived the shutdown was the idea of strategic giving. Humans are adaptable and we will definitely find a way through this.

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Connect/Enterprise: Building Products With Generative AI

Andreessen Horowitz

How will creative AI models change our expectations of what we can do with computers? Below are some edited highlights from this year’s speakers, where they share their thoughts, experiences, and strategies around generative AI. Which interfaces will win out? We’re at a moment not unlike the advent of the web or the smartphone.

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5 ways founders and CEOs can diversify their leadership teams

Entrepreneurs' Organization

Even for companies that have made great progress in diversifying their organizations, there is real risk of reverting to a former homogenous status quo, unless hiring strategies evolve. But data shows that companies with an “always be recruiting” strategy are seldom caught without a great candidate pipeline when a vacancy arises.

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Creative Selection - An Inside Look at Some Key Moments at Apple

Tomasz Tunguz

His book, Creative Selection, is the first book that provides a view of the day to day environment at Apple. Ken calls this concept Creative Selection. A product’s definition of greatness. Each product should have a simple definition of greatness. It’s full of wisdom. These are my learnings from the book.