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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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Smart Hustle Wishes You Happy New Year and Rocking Success in 2022

Smart Hustle Magazine

Business Strategies That Can Make Difference in 2022. Here are some business strategies for the new year you can implement to boost growth: 1- Having a Clever Pricing Strategy. Here are some business strategies for the new year you can implement to boost growth: 1- Having a Clever Pricing Strategy.

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

” Our questions also addressed the future of influencer marketing, which automation tools they’re working with and recommending to clients and whether they’re continuing to invest in short-form videos. If it is a must, what types of companies need to invest in this area? are all tactics that I’ll be employing.

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Prime Movers Lab raises $245 million for second fund to invest in early stage science startups

TechCrunch

After revealing its first fund just last year, a $100 million pool of investment capital dedicated to early stage startups focusing on sustainable food development, clean energy, health innovation and new space technologies, Prime Movers Lab is back with a second fund. “So that’s the first thing I wanted to solve.

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In the Vault: Turning Developers Into Clients With Marco Argenti From Goldman Sachs

Andreessen Horowitz

Marco: Yeah, and that was definitely new. Marco: So, at the very beginning, we introduced our digital strategy tenets, if you remember, and one of them was look outside first before you build. And I think it was one of the first times that Goldman began thinking about the developer as a client. Maybe talk a little bit about that shift.

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Space startup Wyvern raises $4.5M and joins YC’s latest cohort

TechCrunch

I’ve covered Wyvern in the past, including when the startup participated in incubator Creative Destruction Lab (CDL)’s academic conference-like demo day back in 2019. But the other thing that really appealed to us about MaC is that they’ve had previous space investments, and they were very bullish about the space market.

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Crafting Emotional Connections: The Heartbeat of Successful Tech Products.

Angel Capital Association

When you open your favorite app store you realize that choices abound, so understanding the emotional side of product design is not just a strategy; it’s a necessity. Companies need to invest in understanding their users’ emotions, preferences, and pain points to create products that resonate deeply. It may sound easy, but it’s not.