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Jessica is on the growth marketing team at Zageno, a multi-vendor, online marketplace for life science products, and is head of content at Elpha, a Y Combinator-backed community of 40K+ women in tech. As a former investor and current angel investor, I have met thousands of founders, many in the deep tech space.
While traditional marketing methods and GTM (go-to-market) motions continue to be used, there’s a new strategy you can tap into — the branded podcast. A branded podcast is a podcast produced by a company to increase brand awareness, generate leads, create thought leadership and grow an active user community. What are branded podcasts?
He penned a great piece on the LA tech community here in Forbes. But my take: Gaikai had superior technology & a superior business strategy. He talked in the video about how he finds it helpful in companies to think about practical theory and frameworks for thinking about company strategy. Not bad, hey?
Kent Gregoire is an Entrepreneurs’ Organization (EO) member and founder of Symphony Advantage, which helps CEOs achieve ongoing success through strategic thinking, advice and planning. To this end, the conscious capitalism movement provides a framework that includes four interconnected disciplines. Higher purpose.
We asked EO members about their most memorable moments and inspiring in-person encounters in the EO community. UGG founder Brian’s Smith’s story at EO GLC. “I My favorite learning event this year was hearing UGG founder Brian Smith’s story at EO GLC. Rick Gardiner, EO Minnesota, founder and CEO, iAffiliate Management.
Erich Joachimsthaler , founder and CEO of VIVALDI envisions a new business model—one that creates shared value for all. Read on to learn why Joachimsthaler believes this framework encourages innovation more than any other business model. is the founder and CEO of VIVALDI as well as a marketing consultant, author and visiting professor.
We are here to help them with product discovery and strategy, market analysis, UX/UI design, smoke testing, usability testing, and everything else that is needed to get it right. So we cover marketing strategy for our clients as part of our product strategy and consultancy service.
Let’s use Morningstar’s 5 Factors as a framework. The framework was originally created to help public market investors determine whether or not an investment opportunity afforded a defensible moat that would contribute to a superior return-profile. It’s also about establishing a competitive moat. What makes up a moat?
Maya Moufarek, founder of Marketing Cube , spent more than 15 years working for companies like Google and American Express before launching her own growth consultancy. How do you think those qualities contribute to your success in working with startups and forming strategies? What problem are they solving? What value do they add?
Our role, then, is threefold: We come up with strategies that we carry out by experimenting with several proven marketing tactics based on our extensive in-house knowledge and experience. We then construct a framework as part of our growth program that also allows room for certain beliefs a company has.
Set Goals Like Google: Why OKRs Surpass Other Goal-Setting Methods for Entrepreneurs Eric Crews (EO Boston), founder and CEO of management consulting firm Crews & co., 1 thing that has consistently helped me get better at setting—and achieving—goals is using the right framework.” shared his preferred goal-setting methodology. “I’ve
I was reminded of this before the holidays during a trip to Boston, US, to spend an immersive week with the Entrepreneurs’ Organization (EO) at Harvard Business School’s Executive Education program , which focuses on Inspiring Entrepreneurial Strategy. We are challenged to not necessarily work harder, but to think harder.
John Borchers, Co-founder and Managing Partner of Decathlon Capital, claims to be the largest revenue-based financing investor in the US. RBI structures help to protect the equity of both founders and investors. However, according to Bryce Roberts, co-founder of Indie.VC, only 0.6% of founders raise VC; the other 99.4%
I hope I straddled people’s points of view well enough not to have offended anybody while adding a framework for how I think about the service. What he gave the community with VentureHacks is a pure gift to the community. If I were a founder I would personally start with these kinds of seed funds.
She is the co-founder of Brand of a Leader , the personal branding agency for entrepreneurs. I remember walking into the room one morning and fellow attendee Robyn Rosenberger, founder of Tiny Superheroes, said she believed in me and told me to keep going. And it’s been an amazing journey since. It did exactly that!
But today we’re highlighting the demo day for a new wave of crypto projects and teams who participated in the latest cohort for Alliance DAO, a web3 accelerator and builder community. Founders: Daniel Garay, Jesse Brauner. Founders: Oliver Tang, Robin Ji. Founders: Chris Tam, Shuguo Yang, Wallace Wong. Stage: Seed round.
, it’s time to map out strategies to transform your early-stage startup dream into reality. If there’s one thing every early founder needs it’s information, and you’ll find it in abundance at TechCrunch Early Stage 2021. Listen to what these early-stage founders said about TC Early Stage 2020. “I Here’s the skinny on passes.
These challenges, encompassing issues of capital accessibility and adherence to regulatory frameworks, continue to hinder the progress of local startups. AHG Lab has cultivated an environment characterized by agility and a strong sense of community among founders and leaders.
Amid market volatility, decentralized finance, or DeFi, is an area that continues to be in focus in both the crypto VC world and across the community as new use cases, protocols and projects arise. We surveyed: Michael Anderson , co-founder, Framework Ventures. Alex Marinier , founder and general partner, New Form Capital.
She is the CEO and co-founder of alphaa.io , a women-led Web3 company that is revolutionizing fan engagement across sports, fashion, CPG, tourism and more. She holds widely attended community events and educational programming that connect women-run VCs and startups in Los Angeles — all from her home-headquarters in Venice Beach.
For the uninitiated, TC Early Stage is our annual founder summit. Workshops, breakouts and roundtables — led by established founders, leading subject-matter experts and VCs — cover core entrepreneurial topics across fundraising, marketing and operations. Check out the agenda ! Each breakout occurs once during the event.
Not a scientific sampling, but I noticed that several investors signaled this week on Twitter that they remain interested in talking to founders who are still at the idea stage. The best founders look for a framework to strategically cut burn while keeping their startup’s value drivers functioning.” Más o menos.
VC Platform community has grown approximately 120% in the last 3 years. Maria Palmer of RRE summarizes : “You can’t pick a platform strategy that’s unique, but you can pick a platform strategy that your firm can uniquely execute. ” . I propose here a framework for prioritizing your platform buildout. AskAnything.VC
But if you ask the co-founders of Modular , a startup emerging from stealth today, the software used to develop it is “monolithic,” fractured into silos piled with layers of complexity. AI has transformative potential. Modular aims to change that.
When you are the founder of a young startup, it is always very hard to gauge the right amount of effort to dedicate to marketing. Ammo is based in Perth and an active member of Western Australia’s startup community, where it is “very highly regarded,” in the words of the survey respondent who recommended it to TechCrunch.
Studios do this by using repeatable frameworks (imagine a factory) to test these ideas and back them with funding and resources in order to launch and grow powerful, scalable startups. With larger funds also come more rules and structures around the investment thesis and strategy.
We must build consensus on these cornerstones of our profession to facilitate communication and collaboration within the field and make ecosystem building practices more accessible to the broader community.” Community Focus. ” There are so many ideas as to what an ecosystem builder is. ” Jacqueline Summers.
Found , the TechCrunch podcast where founders talk about the stories behind their startups, is nominated for a Webby for best technology podcast! laws around cannabis use differ across EU member nations, leading companies to navigate a complex framework of laws. Viken Douzdjian, managing partner and co-founder, Argonautic Ventures.
Companies in this segment work with community pharmacies and lower-end providers such as drug shops to help stock products. But Salient notes in its report that regulatory frameworks governing this space, especially e-pharmacy activities, have evolved since last year. Women founders are disadvantaged,” the director said.
Founder and CEO Matt Schulman has created one of the most comprehensive and thorough recruiting processes, which has made him one of the most successful recruiters in the YC community. Would you recommend this strategy to founders? Today, the company has 160 employees, more than 3,500 customers, and is valued at $1.6B.
Cillian Kieran is CEO and co-founder of Ethyca , a New York-based privacy company. “A Europe’s data strategy aims to tip the scales away from big tech. GDPR was the foundation of a European data strategy, not the capstone. Cillian Kieran. Contributor. Share on Twitter. Here are some pillars of the plan.
Set Goals Like Google: Why OKRs Surpass Other Goal-Setting Methods for Entrepreneurs Eric Crews (EO Boston), founder and CEO of management consulting firm Crews & co., 1 thing that has consistently helped me get better at setting—and achieving—goals is using the right framework.” shared his preferred goal-setting methodology. “I’ve
“This couldn’t be further from the truth, and both startups and SMBs can, and should, invest in ABM strategies,” advises Jonas van de Poel, head of content marketing at Unmuted, an Amsterdam-based growth agency. With a handful of smart growth tactics and clever tools, ABM strategies don’t have to break the bank to be successful,” he writes.
There were no ground rules other than to specify that ‘people’ could be founders, politicians, LPs, etc and that it would be default attributed but anonymous if they desired. It takes time (as in decades, not years) to learn the art of opportunity identification and hone one’s individual style for engaging founders.
The strategy has a bad reputation, but when done right, it’s super effective Photo: GettyImages Who says cold emails don’t work? I’ve deconstructed a framework for the cold outreach to strangers, which was more beneficial than any other marketing tactics and created opportunities for myself that never would have occurred.
As a result, he says the accelerator model must evolve, as “nearly every early-stage VC will have a ‘platform’ component to support early-stage founders.” I do not pretend to have a silver bullet,” he says, “but I do have a tried-and-true framework you can use to help you achieve your first million.”
VC Platform community has grown approximately 120% in the last 3 years. Maria Palmer of RRE summarizes : “You can’t pick a platform strategy that’s unique, but you can pick a platform strategy that your firm can uniquely execute. ” . I propose here a framework for prioritizing your platform buildout. AskAnything.VC
With a deep and nuanced understanding of the issues at hand, civil rights organizations are uniquely poised to support corporate DEI management by providing strategic advisory services, executive coaching, DEI subject matter expertise, and DEI strategy development and planning. VR training programs.
And second, I wanted to inform the strategy of my new firm, Versatile VC , from the most educated point of view. . Reilly: In your research, you use the Clay Christensen framework of “jobs to be done”. What is Versatile VC’s strategy? Can you explain that? Publicize that you’ll quickly coinvest in rounds led by reputable VCs.
According to a survey from the National Venture Capital Associations (NVCA), venture capital investments have quadrupled across the United States over the past 10 years, but those increases are not true for startups with women or racial minorities as their founders. Harmon, Sr.,
One of the most common questions we hear from founders is “How do I manage my board?” It’s something that provokes anxiety, because this is the first time the founder/CEO is subject to external supervision, and the board has powers that include the firing of the CEO and the senior management. It is natural to feel this way.
In this special interview, the co-founders of Pronexia—a new generation recruitment firm—open up about their bootstrapping days, their unique hiring methodology, and the role authenticity plays when building relationships and company culture. Our shared commitment to unapologetically innovate formed the framework for our business.
It seems reasonable to assume that USV’s investment strategy (i.e., Amar Bhide, my former professor, wrote in Harvard Business Review, “ Strategy is Bunk.” He points out that Morgan Stanley and Goldman Sachs have virtually identical strategies. – Thoughtful fund management. – Incubating companies.
The funding is being led by Felix Capital, a big player in e-commerce investing, particularly in Europe, with Philippe Corrot, founder & CEO of Mirakl; Nagi Letaifa, head of engineering at Mirakl; and previous backers Creandum, Earlybird and SquareOne also participating.
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