book enablement reference 
Both Sides of the Table
FEBRUARY 21, 2010
I sometimes refer to this field as “intent-based advertising&# because the reason it has been so successful is that the person who typed in the search term has expressed an “intent&# to find information on that category. We’re the underlying platform that enables the calls to be tracked like clicks while weeding out fraud.
Both Sides of the Table
MAY 19, 2020
In marketing materials founders often refer to their customer base as a “community”, but there’s a huge gap between having customers and creating a community. I hadn’t known Derek before but he knew I was a huge fan of the late Clayton Christensen, the HBS professor and author of the highly influential book, “ The Innovator’s Dilemma.”
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Both Sides of the Table
MAY 4, 2015
It has become so synonymous with Internet companies that the French have invented a disdainful term including Amazon: “les GAFA,” which they refer to as Google-Apple-Facebook-Amazon to talk about American dominance of the Internet. But can you really tell me MakeSpace is a tech company?
Entrepreneurs' Organization
MARCH 17, 2021
In the book Alien Thinking , three innovation professors at IMD Business School argue that people who generate truly breakthrough ideas look at their world like aliens–outsiders unburdened by the assumptions, biases and conventional thinking that constrain imagination. Entrepreneurial success hinges on generating breakthrough ideas.
Both Sides of the Table
DECEMBER 7, 2014
Who else is going to tell a VC if he got a bad reference from an entrepreneur or fellow VC? But if you want to build a fast-growing, tech-enabled startup it’s hard to imagine doing so without venture capital and lambasting VCs publicly probably isn’t the most thoughtful strategy.
TechCrunch
MAY 5, 2021
StudySmarter’s platform can then turn this source material into interactive study aids — like flashcards and revision exercises — and the startup touts the convenience of the approach, saying it enables students to manage all their revision in one place (rather than wrangling multiple learning apps).
The Zapier Blog
APRIL 13, 2023
Maybe you're a salon that lets clients book services with individual providers, or perhaps your consulting agency needs a simple online appointment scheduling tool to organize discovery calls. Focus on the meeting, not the scheduling Automate your booking The best booking apps offer the perfect mix of flexibility and ease of use.
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