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The Science of Success: Creative Venture’s Alex Luce’s Unconventional Path of Impact

AsiaTechDaily

In the epicenter of tech, where innovation thrives, Alex Luce bridges materials science and venture capital, carving a niche as a Partner at Creative Ventures. “Finally, I wound up here at Creative Ventures, where we have a small but incredibly nimble team.

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Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative

TechCrunch

For Airbnb, that may be the number of nights booked; for Spotify, minutes listened to. It’s all about simplifying your strategy into something that is digestible, memorable and applicable.”. Marketer: Illia Termeno , founder of Extrabrains. Testimonial: “T-shaped expertise with focus on strategy and long-term ROI.”.

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Founder Rewind

Entrepreneur's Handbook

Most founders I speak to agree that the startup journey is generally discouraging, overrun with unsolvable challenges and many many mistakes. I posed a question to twenty-one other founders, across many different industries from media to finance, from SaaS to urban farming. And I do remember them. But there’s good stuff too, right?”

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8 Surprising Strategies for Unstoppable Focus

StartupNation

These overachievers and members of The Oracles share their strategies to sharpen your focus, prolong your concentration and beat distractions once and for all. There, I get important thinking, writing, and other creative work done with zero distractions. Then move to the next. — Kenny Rueter , co-founder of Kajabi.

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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The industrial data revolution: What founders got wrong

TechCrunch

Joe Hellerstein is co-founder and chief strategy officer of Trifacta and the Jim Gray Chair of Computer Science at UC Berkeley. The poking around remains creative work because the space of ways to use the data is just so big and the metrics of what success looks like are so varied. Joe Hellerstein. Contributor. Share on Twitter.

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Marketing Cube founder Maya Moufarek’s lessons for customer-focused startups

TechCrunch

Maya Moufarek, founder of Marketing Cube , spent more than 15 years working for companies like Google and American Express before launching her own growth consultancy. How do you think those qualities contribute to your success in working with startups and forming strategies? What problem are they solving? What value do they add?

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