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17 Inspiring Recoveries: How Entrepreneurs Bounced Back from Crises

StartupNation

Drawing on insights from these resilient entrepreneurs, readers will discover practical strategies for navigating setbacks and emerging stronger in the face of adversity. With support from peers and the incredible State of Search community, we fixed the issue, restructured the backend, and got things back on track.

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Supporter Profile: Tomorrow

NZ Entrepreneur

Tomorrow is a full service creative agency that specialises in helping businesses launch, scale or reposition through their brand and digital experiences. While for mature business we help them reposition to align with a new strategy or to better reflect who they are and what they do. We do through a brand refresh or full rebrand.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

When my friend and the father of LA’s tech startup community Bill Gross first demonstrated his company GoTo.com (renamed Overture) on stage at a TED conference he was actually booed (True story. No less than Fred Wilson has credited Carlota’s work with having a major influence on his investment strategy at USV.

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How to Not Suck at a Group Presentation

Both Sides of the Table

I always tell people that if you’re not creative in how you tell stories the simplest way to do so is by telling “a day in the life&# of your potential user. She wrote the book that inspired the way that people at McKinsey and Accenture do presentations. But seriously her book is spot on. You need to make it easy.

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21 Ways to Grow Your New Business Online in 2021

StartupNation

How might you create a prolific content strategy which resonates with your audience at a higher level? Start by offering something of value for free to your potential audience in exchange for an email address, such as a discount coupon for your products, a free e-book, workbook, or even a free trial period for your service.

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Building Business Community: Focus on Cooperation, Not Competition

Entrepreneur's Handbook

From my experience, the business community can strengthen its every member if we build it on cooperation, not competition. Nowadays, we try to solve problems by negotiating; many books and experts still compare business to war. At other times, they just copy someone else’s strategy and try to implement it. Who’s the real enemy?

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Digital marketing strategy: drive leads or build brand?

NZ Entrepreneur

In my opinion, companies are either far too focused on the end sale or the conversion campaign, or they’re on the other end of the spectrum and are only worried about the brand and feel-good creative. So should your digital strategy be focused on driving leads or building your brand? Sales and brand. Do (engage and purchase).