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By definition, you read blogs. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. This is a post to help you figure out why you should write and what you should talk about.
I guess let’s file this under sales & marketing advice. I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. What should you blog about?
You should read it. Your goal should be to turn your VCs into extended members of your team to get real value from them. In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. Email updates frequently.
I haven’t written a blog post in a week. But what has really killed me is email. I live in email hell. And for the last few evenings I decided to get through email rather than blog. I’m always so completely behind on email. I have a love / hate relationship with email.
I’ve taken to saying, “Email is our personal to-do list that anybody adds to – whether they know us or not.” about their marathon 4-hour sessions to get to zero inbox or somebody else claiming email bankruptcy ( definition if you don’t know it already ). I have taken to limiting my outbound email.
Even when I’m not the one being sued I find myself being dragged into deposition after deposition and my blog (along with all my emails) are being served as evidence. The vendor who previously serviced those accounts sued them. Lawsuits are becoming so prevalent these days. Lawsuits are on the rise.
The frantic pace of technology cycles, the amount of tech news, the blogs, the conferences, the demo days, the announcements, the fundings, the IPOs. Any longtime readers of this blog will know that I often try to simplify complex ideas into a simple parable that is easier to remember to set the tone of one’s behaviors.
As one of the best marketing channels to connect with audiences and build your brand , email continues to serve as a valuable tool to communicate with potential customers and move them further along your conversion funnel. Adding creative videos to your emails is a great way to achieve this.
I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. Cialdini who is also author of a very well received book called “ Influence &# (which I plan to read). You should, too. (no,
Thank you to anybody who sent Jason a note on Twitter on my behalf. The episode isn’t yet live but it should be in the morning (probably when you’re reading this) – you can find it here. Finally, a lot of people asking me about typos on my blog. This is the market that Wonga serves and they are killing it!
so compelling (other than the fact that the CEO Sean Rad is a great young technology leader and his advisers – Brian Norgard , Dan Gould and Evan Rifkin - are some of the guys I respect most in the LA tech market.). But many people naturally revert back to the question if they should just show ads. was the “static&# web.
This is part of a series of advice for founders who need to raise money from venture capitalists. The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. How Many Investors Should You Speak With?
Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.
Because my wife is a superstar she published them all on a blog here along with much other wonderful type-A mom advice. If I’m not mistaken, I may have been the first person to send out an angel “personal intro&# email on AngelList through their new platform when it launched or at least I was one of the first few.
Designing a results-driven marketing strategy is an essential priority for business leaders who want to stay competitive. And it’s impossible to expand or scale without a well-executed marketing plan. First, your account manager’s communication should be clear and consistent. But it can be tough to do it alone.
Plus, now they need to Tweet, use Facebook, attend conferences and keep a blog! So don’t expect an unprompted email or phone call next week. I guess they assume that since I didn’t email or call I must not be interested. Start with a very short thank you email the day after your pitch. Let’s be honest.
Blogging can be a profitable side business. You can monetize your blog through affiliate marketing, sponsored posts, display ads, and selling digital and physical products. Some bloggers become so successful that they turn blogging into a full-time business. million per year from their blogs. What is a blog?
Blogging can be a profitable side business. You can monetize your blog through affiliate marketing, sponsored posts, display ads, and selling digital and physical products. Some bloggers become so successful that they turn blogging into a full-time business. million per year from their blogs. What is a blog?
People assume that I’m biased because I’m a VC and think you should always get the highest valuation possible. The A round was done in February 2000 (end of the bull market) and my B round was done in April 2001 (bear market). This is wrong. I explain in the video what happened in my first company (e.g.
Getting paid is great, but sending invoices can be painful. You have to itemize charges, add taxes, track who paid, and chase down clients who don't pay. How we evaluate and test apps Our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software.
This article provides key steps to gain visibility on the internet for your company and a marketing budget estimate based on the scale of your efforts, your industry, and whether you handle tasks yourself or outsource them. Define Your Brand Identity Before creating any online profiles or websites, you should establish a clear brand identity.
Blogging can be a profitable side business. You can monetize your blog through affiliate marketing, sponsored posts, display ads, and selling digital and physical products. Some bloggers become so successful that they turn blogging into a full-time business. million per year from their blogs. What is a blog?
Contributed by Chris Kirksey, an EO member in Austin who is the founder and CEO of Direction , an SEO software and services company that helps entrepreneurs set their online strategy in the right direction to accelerate sales, grow the business, and dominate your market. and more articles from the EO blog.
Even in a world where it's hard to command attention, the email inbox is still the place we trust to keep up with what matters to us. And with search engine algorithms and social media platforms constantly in flux, having a rich email list that you own and control is more important than ever.
Mike is a no BS guy, has all the attributes I look for in a founder and says things like, openly shares knowledge and opines without a filter including this one, “whoever invented uncapped convertible debt should be spanked!&# I appreciate the write-up and your continued support of this blog. Thank you, John.
Why should you learn inbound marketing tips for growing startups? Well, because inbound marketing is a more affordable and sustainable model than other marketing approaches. If you want to start and grow your business , you need to leverage marketing strategies that aren’t costly and can help you stand out of the crowd.
Buuteeq, a Seattle-based marketing automation software company, pops the question every month. TINYPulse , a cloud-based service that sends out weekly survey emails, captures anonymous feedback from employees and offers tools to help management visualize and analyze the data. and more articles from the EO blog. .
By Will Swayne, an EO Brisbane member and Head of Strategy at lead generation agency Marketing Results. In our excitement for the new year, entrepreneurs often create new, bigger marketing plans for their first quarter. These might include activities such as: Publishing blog articles more regularly. I know I do.
Trello – Some of the smartest people I know still send themselves tasks to complete via email. Until a few years ago I had tried every task management list and failed each time so I, too, resorted to email to-do’s. I feel more connected and less marketed to. Still want to port my blog their.
Emailmarketers don't have to contend with constantly changing search algorithms and ranking factors—but that doesn't mean that an email sent is an email received. It's very possible that your marketingemails, and even your transactional emails, will never make it to the recipient.
According to the SEC we’re not allowed to market the fact that we’re fund raising, so I won’t. You’re where you should be. I recently had coffee with a young friend who just finished his first startup. He should have been a doctor like his father!” The press who trusted me enough to report on our successes.
Brad on blogging. How did you start blogging? “My My initial desire to blog came from something that’s always been my approach to investing – I’m a nerd and I love to play with the technology and part of my approach has really been to understand things both at a user level and at a reasonably deep tentacle level.
What we do know, however, is that it’s time to start planning your marketing goals for a brand-new year. Marketing is all about goals. Marketerswho take time to write down their goals and objectives are more likely to turn them into reality. Your 2022 marketing goals. We don’t know, either! You’re going nowhere.
Decade-ago me would have laughed if I heard myself say this, but TikTok is a solid bet for almost any marketer. TikTok has a massive hold on Gen Z market—that's a massive market you can reach. TikTok marketing tips to grow your business Ready to turn TikTok into a high-performing marketing channel?
Email personalization is a topic we never get bored with around here. There are countless ways to bring personalization to your emailmarketing strategy, and the savviest marketers out there are constantly honing their craft. Because email personalization is expected. How can I make these emails more personal?
Email newsletters often don’t bring immediate conversions or sales. The Content Marketing Institute’s 2021 B2C content marketing report found nearly 3 in 4 marketers use email newsletters. Among those who run at least two types of content marketing campaigns, 26% say newsletters are the most effective.
I recently read a post over on VentureHacks titled, “ Top Ten Reasons Entrepreneurs Hate Lawyers &# written by Scott Walker (whoblogs on legal issues for entrepreneurs ). So eventually you have your company funded but only 2 of the 5 people who started the company are still around. Sure, they’ll take you on.
Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. There are very few marketing channels as well rounded as email newsletters.
This step helps you understand what the automated process should look like—and whether your current workflows are even worth replicating. Who has access? Automation should be a living system, not a set-and-forget-it project. An example might include automatically sending team notifications whenever an incident is reported.
I'd been working in emailmarketing for quite a while before I took on my first B2B campaign. What I didn't realize is that minor tweaks to generalized emailmarketing tactics aren't enough to create a successful B2B campaign. Cycle length Buying something on your own doesn't take very long.
Your customer acquisition strategy is the link between your marketing and customer relationship management. Once you’ve defined your target market segments , you understand their needs and desires. Would you like to expand into a new market? Target a new market segment? If your customers engage with email (who doesn’t?!),
With Zapier's ChatGPT integration , you automate everything from intelligent sales outreach, content marketing generation, or even image creation. Table of contents Which model should you use with our ChatGPT integration? Which model should you use with our ChatGPT integration?
With AI integrated into your editorial workflow, you can automatically generate SEO briefs, draft outlines, or repurpose blog posts into LinkedIn updates—all using structured prompts and a few clicks inside the apps your team already uses, like Google Docs or Notion. Or, let's say you're managing a content team.
In recent times, marketing tools are becoming increasingly popular amongst businesses and the reason is simple. Therefore, if you run a business (or plan to start one), it is an excellent idea to look into effective marketing tools to boost your efforts. But first, why is it advisable to use marketing tools in your business?
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