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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? So how exactly do you break out then? Mostly it’s because your marketing campaigns suck. I recommend that companies move beyond narcissistic marketing to what I call “point-of-view (POV) marketing.”

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A Seriously Great Story and Why We Funded Them

Both Sides of the Table

We are often asked how companies get funded, why VCs make the decisions we make and what we’re looking for in entrepreneurs. I think this is a Seriously great example of how this process works for at least one VC – Upfront Ventures. But I’m guessing the narrative is similar elsewhere.

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Why We Invested in @FerrisApp – A New Kind of Video Sharing App

Both Sides of the Table

We recently released the video sharing app Ferris and announced that Upfront Ventures led the funding in the company in our seed round of $2 million and I personally joined the board. We hit the top spot recommended on Apple’s iOS App Store on the day of the launch, which is a testament to the team and all of their hard work.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. This will fail.

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How do I Really Feel About Anonymous Apps Like Secret?

Both Sides of the Table

By now you likely know that Marc Andreessen weighed in on anonymous apps in a 12-part Twitter diatribe. ” I have been weighing in slowly on the topic over the past few weeks on Twitter but have avoided writing a blog post about it until now. As the old joke goes, “on the Internet nobody knows you’re a dog.”

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The Double Standard of Female CEOs Moving Fast and Breaking Things

This is going to be BIG.

The New York Times revealed that Uber had been using a feature that showed people it suspected to be government officials a fake version of the app that would deny them a ride when in areas where Uber was illegal. The company’s bad behavior was nothing new. They got worse. Some people don’t like to take responsibility for their own s.