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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

This blog post originally appeared in serialized form here on TechCrunch. Why did Twitter emerge despite Facebook’s dominance? Why did MySpace lose to Facebook & what can Twitter learn from this? Does Facebook have a permanent dominance of the future given their 500m users? cheap accessible digital hardware].

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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. Why did Twitter emerge despite Facebook’s dominance? Why did MySpace lose to Facebook & what can Twitter learn from this?

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21 Facebook ad examples (and why they work)

The Zapier Blog

I have a bad habit of screenshotting Facebook ads and sending them to friends completely unprompted. Get your leads where you need them Automate Facebook Lead Ads Here, I've rounded up standout Facebook ad examples that do just that. They don't ask for ad breakdowns, but I send them anyway.

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Technology Trends: 10 Areas of Innovation to Watch for 2012

This is going to be BIG.

PS.there are various companies in this article I have or have had business involvements with. 2004 gave us widespread blogging and Meetups, and 2008 showed how the web could be a community organizing and fundraising tool. What will Facebook do to things? What's the business model? Reader beware.). Open Government.