Remove category trends
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Headgum and Gumball

A VC: Musings of a VC in NYC

Podcasts have emerged as a major new category in media/entertainment/news/education etc. But the counter weight to this trend is the growing size of the “live reads” ad market. We made an investment in Headgum recently and blogged about it on the USV blog this morning.

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Zombie startups

TechCrunch

Welcome to Startups Weekly, a fresh human-first take on this week’s startup news and trends. Forward it to a friend, share it on Twitter, and follow my personal blog for more content. I think that there are going to be completely novel applications of AI that don’t fit well into the existing categories. The do-it-all’s.

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How the Seed-Stage VC Trend Began, The Downsides of Unicorns & Much More

Both Sides of the Table

If you want to understand the software trend that drove the creation of the seed-stage VC phenomenon I wrote about it that linked blog post but in short: cloud computing drove down the cost to create startups enabling a new category of investor. But not many others. Some quick highlights include: The Role of a Seed Stage VC.

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Black Swan analyzes social media to predict which products will be successful

TechCrunch

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. Prior to co-founding Black Swan, King was a technical director at creative agency Digital Jigsaw.

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10 Ways to Boost Your Startup’s Customer Acquisition

StartupNation

While there are hundreds of marketing channels, they each fall into seven broad categories: Your website and blog : Make the most of your website and blog by sharing educational, helpful, and/or entertaining content with your audience. Publish blog posts, e-books and other downloadable content, as well as an engaging newsletter.

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Intent Marketing: Why It Matters to Your Business

StartupNation

This is known as intent marketing, and it’s what we’ll be exploring in this article, along with the two categories of purchase intent and, of course, the reasons why intention is essential in marketing. Besides studying their own customer intent data, marketers should also track broader trends like intent indicators in search.

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[DailyPay in The Fintech Times] How DailyPay and Pinwheel Are Using Technology To Reinvigorate the World of Payroll

OurCrowd

In the world of technology, it seems for a category to truly stand out and earn the ultimate title of “disruptive,” it first must go through a few other nomenclature-related steps. First, it’s defined as a trend, then an innovation, then as a penultimate step. It’s awarded a unique category name. One such category is Paytech.