Remove category analytics
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Mobile gaming startup Homa Games raises $50 million

TechCrunch

The startup has developed an all-in-one SDK that helps developers optimize their mobile game through analytics and A/B testing to turn it into a profitable venture. Homa Games call this the ‘arcade idle’ category. After that, Homa Games can test the potential of each prototype to find out if it’s worth exploring further.

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[Signals Analytics in PR Newswire] Signals Analytics Announces New Category Offering for Beauty and Personal Care

OurCrowd

Extends Capability of its Advanced Analytics Platform to Support the Needs of the $78 Billion Beauty and Personal Care Market, Upended By Multiple Market Dynamics Including COVID-19, eCommerce and Direct to Consumer Trends. Read more here.

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Flippa raises $11M to match online asset and business buyers, sellers

TechCrunch

The company, with bases in both Austin and Australia, was started in 2009 and facilitates exits for millions of online business owners, some that operate on e-commerce marketplaces, blogs, SaaS and apps, the newest data integration being for Shopify, Blake Hutchison, CEO of Flippa, told TechCrunch.

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Revolution Ventures backs Casted in B2B-focused podcast play

TechCrunch

And finally — largely by integrating with digital marketing platforms such as HubSpot, WordPress and Marketo — Casted’s software provides analytics on what a specific user is paying attention to. Those data-driven analytics becomes valuable information for sales and marketing teams in terms of who to target and why.

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Black Swan analyzes social media to predict which products will be successful

TechCrunch

To conduct market research, the platform looks at billions of tweets, posts, discussion forum threads, reviews and blog posts over a two-year period and then filters for roughly 400,000 distinct concepts (e.g. As the data shifts, the predictions can shift off course, in the worst case giving a false sense of security. ”

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Turns out everybody likes to produce content and take part in the “conversation.&# Massive uptake of user-generated content including blogs (e.g. People rightly recognize that comments on blogs are just a form of a stream and thus the growth of open commenting platforms like Disqus and IntenseDebate. Then came blogs.

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Making Failure Your Friend

Entrepreneurs' Organization

Around this time, I joined another entrepreneurial group called The Dynamite Circle, and through their blog, I was introduced to Taylor Pearson, a coach and writer who is both thoughtful and analytical— exactly what I needed. But there was a catch: I had to stay away from picking a specific business category.