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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

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Should You Blog? (yes, and here’s how …)

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I guess let’s file this under sales & marketing advice. I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. What should you blog about?

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When VCs Play Defense

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The frantic pace of technology cycles, the amount of tech news, the blogs, the conferences, the demo days, the announcements, the fundings, the IPOs. Any longtime readers of this blog will know that I often try to simplify complex ideas into a simple parable that is easier to remember to set the tone of one’s behaviors.

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8 Tips To Get the Most Out of Your Investors and Board

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Spend time building investor relationship long before you raise money. . In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. Email updates frequently. Rob Bailey is the CEO of DataSift.

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Why You Should Give Before You Get

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And it applies to business relationships & networking as much as it does to remuneration in the workplace. I see it on email even more. But less as a complaint and more as advice to younger networkers, the more you invest in relationships the more you will get when you need. ” It’s a philosophy, really.

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What Tech Entrepreneurs Could Learn from Chamillionaire

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He stood up, grabbed the mic and gave a heartfelt overview of his experiences in experimenting with new technologies to build relationships with his audience, get feedback on his product quality and to market his music all the way to the top of iTunes. He was riveting. He received that only round of applause of the evening.

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The Toxic Nature of Email

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I haven’t written a blog post in a week. But what has really killed me is email. I live in email hell. And for the last few evenings I decided to get through email rather than blog. I’m always so completely behind on email. I have a love / hate relationship with email.

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