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The Problem with Startup Advice

This is going to be BIG.

Conferences, startup blogs, meetups--they're all filled with people telling you how to build your company. When people tell you how and why they raised capital or what drove their app to success, they often attribute success to planning or neat little explainable reasons when they might simply have no clue what happened.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. When I first started blogging Digg was still at its peak. So you start by submitting an app and hoping for Apple to recommend you.

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Why Did I Invest in the Company Pose?

Both Sides of the Table

I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. In his blog posts & our in-person debates I find myself thinking 98% of the time – I agree with him or he’s got a more insightful perspective on this topic than I do. But the masses didn’t want to blog.

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Startup Recruiting Hacks

This is going to be BIG.

That's something I learned at Path 101. When you're doing RSVPs, use a tool like Eventbrite that allows you to collect more information from each attendee--like what languages they develop in, how many years experience they have, current company, LinkedIn, blog, Twitter, etc. Want to find a whole bunch of Ruby devs in a hurry?

startup 310
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A Seriously Great Story and Why We Funded Them

Both Sides of the Table

We funded about $2 million, which allowed a full team in Finland to be recruited for building the app and an international management team led from Los Angeles. Clear path to execution. On August 26th I had an equally effusive intro from Ynon Kreiz, also a friend, trusted source and also the CEO of portfolio company Maker Studios.

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How to Make Your Corporate Wellness Program Truly Effective

Entrepreneurs' Organization

Corporate wellness programs have become commonplace, with companies offering everything from gym memberships to meditation apps. Companies can overcome status quo bias by making small wellness habits very simple to initiate (like one-click app sign-ups) and rewarding experimentation with wellness offerings rather than perfect participation.

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How to Manage a Startup Through Troubling Times

Entrepreneurs' Organization

Alex Haro, co-founder of Life360 , one of the most downloaded apps of all time, went through many challenging times building up his startup into a public company. The post How to Manage a Startup Through Troubling Times appeared first on Octane Blog – The official blog of the Entrepreneurs' Organization.