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“AI Agents for Small Business: The Ultimate Guide to Automation and Growth”

American Entrepreneurship

AI agents are now an important component of a small business’ marketing strategies and improving the performance of marketing teams that can lead to a sizeable cost reduction. Sales & Lead Generation AI agents can identify potential leads, personalize outreach efforts, and optimize sales funnels for sales teams.

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AI integration: How to bring AI into your workflows

The Zapier Blog

With AI integrated into your editorial workflow, you can automatically generate SEO briefs, draft outlines, or repurpose blog posts into LinkedIn updates—all using structured prompts and a few clicks inside the apps your team already uses, like Google Docs or Notion. Or, let's say you're managing a content team.

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AI metrics: 6 ways to measure AI performance

The Zapier Blog

"We developed a metric called the conversion quality score, which measures lead volume and high-intent conversions generated by AI-optimized campaigns." Folks at Zapier have agents that enrich lead data , organize Gmail messages based on priority , and summarize Slack threads that run 100+ responses deep—all autonomously.

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The best pipeline management software in 2025

The Zapier Blog

These apps offer the AI, automation, documentation, and reporting features that you need to keep the lead pipes (the ones pronounced leed , not led ) flowing smoothly. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.

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CRM automation guide

The Zapier Blog

In this guide, we'll walk you through what CRM automation is, why it's important, and how you can automate your CRM software to streamline your lead management. A lot of times, the "other system" is used for lead capture, like a form on a website. CRM automation takes data from one system and moves it into your CRM.

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What is AI automation? And how your business can use it

The Zapier Blog

Once these areas are identified, AI automation can then automate specific steps, inject smart decision-making into the flow, or help monitor the improved process, ultimately leading to more streamlined and effective operations, such as faster customer onboarding or more efficient supply chain management. AI automation offers a practical fix.

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Brevo vs. Mailchimp: Which is best? [2025]

The Zapier Blog

These will help you write emails from scratch, summarize conversations, hone your tone of voice, enrich sales contacts, and find the best time to send an outreach message to your lead. Most of Brevo's other AI features are connected with the CRM part of the platform. Mailchimp vs. Brevo: Which should you choose?

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