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There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. We go through case studies like how Mint.com & Magento drove large audiences through great content marketing strategies.
The lean startup approach introduces a more dynamic and resource-efficient strategy. Such real-world input is crucial for deciding whether to persist with your current strategy, tweak your idea, or abandon the project altogether. and more articles from the EO blog.
This article is the second in a series of three about having “The Talk” with your business partners , parents and adult children. The intention is also to create asset protection strategies so creditors, predators or ex-family members, cannot access the monies that your mom and dad worked so hard to accumulate.
This article originally appeared on TechCrunch. it's all in this article if you want the details]. With a well architected product that has well-documented APIs and proper core product abstractions then all custom work should be build above the API stack. Everything needs to be part of a holistic company strategy.
All you have to do is repurpose that content into videos that work well within your existing marketing strategy; no brain-racking required. You can even turn customer support documents (product use instructions, FAQ pages) into video slideshows. The method you choose depends on your marketing strategy.
Create a single document outlining your brand in vivid detail, then design training to educate all new hires, and implement performance metrics based on brand values. The Brand document is foundational to your decision-making process. and more articles from the EO blog. How can you do this? Check out our example.
This article discusses the critical aspects of managing a remote team , various technologies businesses can adapt to streamline remote processes and workflows, and more! A simple example would be sending resource material (documents or spreadsheets) or agendas that your employees must read before a scheduled meeting.
Contributed by Chris Kirksey, an EO member in Austin who is the founder and CEO of Direction , an SEO software and services company that helps entrepreneurs set their online strategy in the right direction to accelerate sales, grow the business, and dominate your market. and more articles from the EO blog.
19 Strategies for Managing Risk in a Startup In this article, we explore nineteen different strategies for managing risk in startups, shared by founders, CEOs, and other industry professionals. This way, we made more informed decisions and reduced the risk of failure.
Computers allowed lawyers to produce, store, and edit legal documents more easily. AI can be used in discovery to expedite the process of sifting through data files, and often to find documents a human may have missed. By Brian Hall, a member of the Entrepreneurs’ Organization in Austin, Texas. Robot lawyers.
The strategy of GigaOm and where they differentiate in the market. Diverse search results include stream updates, blog posts, news articles, photos, videos (versus Twitter/FaceBook1 only). Search leverages selective filtering via XMPP versus site indexing; only real-time search player to do so.
So it’s really hard to draw too many conclusions about whether the investment really makes sense because often you learn stuff in the fund raising about the future strategy of the company that might make you much more excited than somebody on the outside might be. Others I have not. Enter Xobni. 8.0mm in Series B.
So, make a point to check in with your salespeople on a regular basis, and document your findings so you can pick up on patterns in your customers’ comments. To prepare yourself, keep these strategies in mind and employ them when you need to pivot next. and more articles from the EO blog. .
Here are some of the tools in the Swiss Army Knife that your team needs to be armed with to scale: (this article was originally posted on GigaOm in a shorter format.). This document was important both for giving customers confidence as well as protecting our liability in the case of outages.
A barrage of documents and manuals can be overwhelming — and, let’s be honest, they’re not the most digestible type of content you can put in front of new remote hires. and more articles from the EO blog. Then there’s the issue of information retention. Check out this great example of a welcome video done right!
By combining Grain with other AI tools, you can distill hours of conversation into actionable insights, saving time and enhancing team productivity by focusing on implementing rather than documenting key decisions. Create tasks from meetings and recordings We all have those routine tasks that we have to do after a meeting.
A business plan is an “outward facing” document for external investors, or for C-level executives within your own company. Equally important, marketing and sales people should be able to identify benefits and marketing strategies, set prices, and validate a business model. It’s definitely positive to have a product plan.
How to kickstart your AI automation strategy Automate intelligently with Zapier What is AI automation? While a common application in business automation is optical character recognition (OCR) , which "reads" text from scanned documents or images and converts it to digital data, the field is actually much more exciting.
Recently Jim Stanczak kindly shared an article identifying the solution : a numbers-based, systematic, empirical process for measuring product/market fit and iterating your product towards it. This article is pure gold. This batch of not disappointed users should not impact your product strategy in any way.
This article is the third of four installments in our new series, How Fintech Companies Can Simplify Their Funding Strategy. While no company’s experience will be exactly the same, the key steps are consistent, and in this article, we aim to demystify the debt-raising process at large and navigate you through it.
Start empowering your IT automation strategy. Train your team Your automation strategy is only as strong as the people behind it. Invest in training and documentation to future-proof your efforts. Pro tip: Use Zapier Canvas —a free AI-powered diagramming tool—to map out processes and workflows from scratch.
In the second article in our podcast series, we talk more with these podcasting entrepreneurs. People launch podcasts for a variety of reasons—from wanting to document their stories and share their perspective on life to establishing themselves as thought leaders and marketing their organization. ASK YOURSELF, WHY A PODCAST?
This article guides you through the necessary steps to enhance security via workforce development. Organizations and aspiring business entrepreneurs must be strategic in their human resource strategies. Develop alternative management strategies. It also discusses some tips to ensure a safe online workplace. Conclusion.
This article delves into the pros and cons of hiring a small business consultant, hiring steps, and types of small business consultants. Ask the consultant about their problem-solving approach and strategies for helping small businesses grow. Be open-minded and willing to implement the consultant’s recommendations and strategies.
Note that this is a debt instrument, whereas the two documents below are equity instruments. Take SparkToro, for example, which raised an unusual round of financing and open-sourced all their documents. You can see their Folder with All the Documents , including the: LLC Agreement. Bigfoot Capital’s RBI term sheet template.
I've spent a lot of time reading and developing style guides, and this article will tell you everything you need to know about building a content style guide, from what it is, to whether your company truly needs it, to how to put one together. If you think a documented style guide sounds not-so-essential, I don't blame you.
They offer leadership conferences, regular content articles on leadership, board pack templates and the like. And often it is hard to motivate people to take on big tasks like strategy re-evaluations because everybody is busy doing investment work. So I find that less “management” happens at these firms.
There is a wealth of online marketing research resources to help a small business or startup to establish a marketing plan and strategy to achieve its marketing goals. With the right information, small businesses can formulate a strategy to move forward more confidently, by understanding their target customers and related market segment.
When we interviewed him last July , Hughes explained that he would refer leads to EveryDeveloper when they needed to sort out their content strategy. Every developer (the origin of our name) has a few basic needs, like clear documentation, help getting started and use cases to spark creativity. The main takeaway?
A company’s product or service can be phenomenal, but if the enterprise content — marketing, messaging, customer service communications, product documentation or even brand voice and style — is poorly written or unfocused, you’ll have a difficult time attracting and retaining customers. Content is the core of customer experience.
SEO Tip: Incorporate ChatGPT to generate long-form SEO articles, FAQ content, and keyword-rich product descriptions to drive organic search traffic. Its a low-cost way to scale content output and improve service responsiveness.
While capital can come in many forms — debt or equity, private or institutional — this article focuses on raising equity capital. Under these laws, you’ll need to provide your investors with detailed documentation regarding why you want their investment and the potential risks associated with them investing with you.
What are the available strategies to establish good relations with them, entice them toward your business, and make them loyal clients? Document and review numbers. The original version of this article was written by Claire Algarme and appeared on EO Melbourne’s blog. . Identify the most effective bait. .
Joe Hellerstein is co-founder and chief strategy officer of Trifacta and the Jim Gray Chair of Computer Science at UC Berkeley. At the time of that Economist article, I was on leave from UC Berkeley to run a lab for Intel Research in collaboration with the campus. Joe Hellerstein. Contributor. Share on Twitter.
Learn why you should be investing in cybersecurity for 2021 in this article. Incorporating a cyber resilience strategy can not only prevent potential attacks but also minimize the impact of successful breaches to ensure your company can operate as usual, and your data is safe from unauthorized eyes. What is cybersecurity?
Adobe This Adobe ad follows a creator as he documents his travels through Italy, casually showcasing how he uses Adobe Firefly's AI tools to edit his videos. This article was originally published in November 2021 with contributions from Ana Gotter and Melissa King. Learn more.
This article explores five of the most common mistakes startup founders make and how you can steer clear of them. Shareholder Agreements: These are among the most essential documents if you are not the only shareholder of your company. Some key contracts are outlined below. Think global early!
This article is the final installment in our series, How Fintech Companies Can Simplify Their Funding Strategy. For this article, we interviewed multiple lenders to glean their guidance and insights. It ensures the consistency of large document volumes and legal compliance with local jurisdictions for asset movements.
More contracts arrived, and I was assigned a team of two producers whom I met with every week on conference calls to hone my pitch and get my financial documents in order. I had many different strategies, but was not sure how it was going to work out. Perfecting My Pitch. I tried to control the room.
Arwa Kaddoura has worked for nearly 20 years in cloud GTM strategies and scaling startups and large enterprises. Putting the product itself in the driver’s seat means that the product needs to be easily accessible, well documented and usable without requiring “gatekeepers.” Arwa Kaddoura. Contributor. Share on Twitter.
Optimize your existing sheets Before abandoning Sheets entirely, consider these strategies to manage large datasets more efficiently: Split your data: Break down your single massive sheet into multiple, smaller, more manageable Google Sheets files. You need a database, and those are two different things.
That said, the chain did close more than 600 domestic stores in 2024, dropping below 20,000 Subway outlets in the United States for the first time in 20 years, according to Restaurant Business , citing the company’s franchise disclosure documents. This article was updated in June 2025. Roark will pay about $9.6
In this article, we discuss exactly what new brands need and what they don’t, how to stand out in a crowded marketplace, and how to begin building brand awareness. These guidelines serve as a useful reference document for you, your team and even other vendors to ensure your brand is displayed consistently at all times.
” Full TechCrunch+ articles are only available to members. Getting serious about Series B: 3 documents that help founders control the narrative. ” Getting serious about Series B: 3 documents that will help founders control the narrative. Can I apply for an O-1A or green card even if I have to go back to my country?
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