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Bootstrapped CPC rule of thumb: ARPU/25

A Smart Bear: Longform

Even after the first hundred customers, half of those were serendipitous one-offs, not representative of repeatable, predictable customer acquisition, and the scale of the data isn’t statistically significant. Customized “But my numbers are different!

SaaS 58
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From Lawyer to Local News Innovator: Michael Shapiro’s Journey to Building TAPinto

Jason Malki

We started franchising in 2013 and today have 95+ franchised TAPinto local news and digital marketing platforms serving more than 135 communities. We also are champions of small business, enabling them to not only survive but thrive while they face competition from not only big box retailers but online retailers likeAmazon.

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The Startups and Investors Bringing Voice Tech to Healthcare

Dream It

Its initial use cases target pharma companies to enable the creation of voice and chatbot products to improve sales reps’ performance, complement their medical science liaisons, and support clinical trial sites and investigators. The Echo-integrated product enables them to alert staff in a hands-free way if they fall or have an emergency.

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The Most Interesting Online Video Trend

Both Sides of the Table

It will enable the naturally creative but geographically and socially disenfranchised to make money doing what they love – participating. For those who still don’t know the origins, the Harlem Shake started as a small skit from a YouTuber named Filthy Frank (10 million views as of this writing) on January 30, 2013.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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Bynder receives majority investment from Thomas H. Lee Partners to continue product innovation

AsiaTechDaily

With the partnership, Bynder hopes to accelerate its ability to help brands overcome the complexity of proliferating content while enabling the delivery of exceptional content experiences and unlocking revenue growth. The partnership builds on THL’s investment franchise in SaaS products that enable sales, marketing, and commerce.

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Melbourne-based edtech startup Vivi raises $20M to accelerate overseas expansion in race to reach 1M classrooms

TechCrunch

Vivi was launched in 2016 as a simple and intuitive classroom engagement that enables students to instantly share their screens with the class or small groups for immediate feedback. The advent of the startup, however, goes back to 2013, as Australian entrepreneur Dr. Lior Rauchberger sought a wireless presentation solution for a client.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.