Remove what-is-content-marketing-and-why-does-it-matter
article thumbnail

What is Content Marketing and Why Does It Matter?

Startup Blogpost

From content marketing being the ‘buy-in’ to many startups failing due to lacking in this area, here are 19 answers to the question, “Why is content marketing crucial for startups?” It is what creates the idealization that the consumer wants to purchase or receive a service from your brand.

media 52
article thumbnail

Design and implement a content governance system to increase ROI

TechCrunch

Willis is the chief marketing and pipeline officer at Acrolinx and has over 20 years of experience growing companies in the technology sector. Content is the core of customer experience. That’s where content governance comes in. It goes beyond strategy, using AI and NLP to generate actionable advice on how to improve content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why generic marketing approaches don’t work on software developers

TechCrunch

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.

article thumbnail

How to Create a Winning SEO Strategy

StartupNation

Ask any digital marketer what their secret to success is, and we bet they’ll say having a solid SEO strategy. In this post, you’ll learn what an SEO strategy is, how it can impact your brand and, of course, the steps you need to take to create a powerful SEO strategy. What’s an SEO strategy? Why does SEO matter?

strategy 139
article thumbnail

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.".

article thumbnail

5 Proven Growth Strategies for Startups

Entrepreneur's Handbook

Securing a solid foothold in the market requires a well-planned approach, and that’s where effective growth strategies come into play. Why Thoughtful Growth Strategies Matter for Startups of All Sizes The startup world is a battlefield. Strategy 1: Zero-In on Product-Market Fit Product-market fit.

article thumbnail

B2B email marketing: Proven strategies and examples

The Zapier Blog

I'd been working in email marketing for quite a while before I took on my first B2B campaign. What I didn't realize is that minor tweaks to generalized email marketing tactics aren't enough to create a successful B2B campaign.

strategy 111
article thumbnail

New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.