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Why ROI has no place in marketing

Entrepreneurs' Organization

Here’s what he shared: I was recently chatting to a good friend who runs a successful plumbing business. He was about to start work with a digital marketing agency. My friend’s business runs at a 50% gross profit, or in other words, it costs him 50% of his revenue to deliver on his promise. That is not a good ROI.

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When Does You Need Business Insurance?

StartupNation

Related: Business Owner’s Policy: Why Your Startup Needs This Type of Insurance Now. That is not often the case with business owners. Laying a foundation, pouring the cement, building the walls, installing the plumbing and electricity, etc., The post When Does You Need Business Insurance? You need insurance.

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Merit grabs $50M Series B to expand digital credentials platform

TechCrunch

So if you are a plumbing company, you can display your employees’ plumbing credentials on the company website and have them update automatically when the license is renewed (or show that it wasn’t). For now, at least, the company has to work directly with each government entity that it makes a deal with.

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Hampton is tech’s new membership community for chief executive officers

TechCrunch

Sam Parr, founder of HubSpot-acquired newsletter and media brand The Hustle, doesn’t watch “Succession” because “it’s too real” (and because he prefers watching comedy compared to behemoth business billionaires fighting). Then they are interviewed for culture fit and to confirm that they are building digital-first businesses.

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EO Accelerator Grads on Growing In Business and In Marriage

Entrepreneurs' Organization

Lallenia and Brad Birge are EO members in Nebraska and the co-owners of Big Birge Plumbing. As EO Accelerator graduates and business partners, they have unique insights on growing their revenue while maintaining a partnership. . It gives founders the tools and accountability to take their business to the next level.

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Jobox is building a bridge between skilled labor, available work

TechCrunch

a lot more business. Co-founders Shay Bloch, CEO, Kaushik Pendurthi, COO and Moshe Levi, who used to be a locksmith, started Jobox in 2016. Even if you ask her today, what is the cost of sales and what is the bottom line of her business, and she won’t know. They are looking at plumbing and electricians, too. “We

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Jobber raises $60M as its platform for home services professionals hits 100K users

TechCrunch

One of the technology byproducts of the COVID-19 pandemic is that it has raised the game for businesses to have better digital tools in place to interface with customers, and their own work, to get things done. “Even if they are comfortable with technology, they are busy,” he added.

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