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3 Types of Referability Partners—and How to Leverage Them

Entrepreneurs' Organization

Contributed by Michael Roderick, a recent EO 360° podcast guest and the founder and CEO of Small Pond Enterprises , which helps coaches and consultants make their brands referable, their messaging memorable, and their ideas unforgettable. I like to refer (ha ha) to these people as “referability partners”.

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The 5-Step Blueprint for Finding Your Perfect Co-Founder

Entrepreneur's Handbook

Without further ado, here are the five actionable steps that I’ve used to find, assess, and partner with the right co-founder. Step 1: Identify and target the right communities The first place you should start with is your network. Ask yourself: “Who in my network has the capability to create a successful company?

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Plume raises $300M as it passes 1.2B devices in 35M homes using its smart Wi-Fi service

TechCrunch

Plume’s CEO and founder Fahri Diner said the startup will be using the money to continue building out its software platform, inking and servicing more deals with carriers and generally expanding its horizons. Now it has closed a huge funding round to ride the wave.

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Super raises $50M to cover home repairs and maintenance via a subscription model

TechCrunch

The startup plans to use the funding to expand into new markets, to hire more people and to continue adding more maintenance/repair services and partnerships into its wider home-warranty-by-subscription proposition. Indeed, Super these days seems to refer to itself as an “insuretech” ).

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How to Use Reciprocal Marketing as a Growth Strategy for Your Startup

StartupNation

Most companies leverage these organic channels anyway, so adding reciprocity to the mix takes minimal effort. In terms of reciprocity, making the most of your company’s content means creating a network around it. As long as they’re not used excessively, there’s nothing sketchy about reciprocal links. Content and link building.

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The Ideal Pitch Deck is a Story, a Science, and an Art

StartupNation

Companies like Airbnb, Intercom and Buffer have released the pitch decks they used to raise their first rounds of funding, and if you look at their structure, you can essentially find the same set of slides. This is the set of slides you’ll find in those references. I’ve seen it used to refer to a sales deck.

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Redacted comes out of stealth with $60M in funding and a new take on fighting cybercrime

TechCrunch

The cybersecurity industry has no shortage of technology to fight against network intruders, app corrupters, email hackers and other cyber criminals. “If they’re in a place where they can be touched by law enforcement, that can be used to get them to stop,” he said. “But that was always a lie.

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