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SME&E Festival Podcast: Rachel Taulelei and Tabitha Harris, How to develop a brand and business strategy for your business

NZ Entrepreneur

How to develop a brand and business strategy for your business. This podcast focuses on the difference between Brand Strategy and Business Strategy , how they align, why a business needs a strategy and what are some disadvantages of a business that has no strategy. What is the SME&E Festival?

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Build a winning IP programme for successful innovation

NZ Entrepreneur

But what is often even more important, especially for businesses built on ongoing innovation, is having a strong IP programme. Resting on your laurels with IP strategy and not having an IP programme may result in missed opportunities and increased business risk. Implementation is as critical to success as the programme itself.

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Sisterhood of Success: Female Founders Share Insights on Thriving Together

Entrepreneurs' Organization

As female entrepreneurs, we are independent-minded and innovative, and this advice is critical for securing our future and the future of our families. She provided me with so much advice on business strategy, business channels and HR. This post first appeared on CEO Magazine and is reposted here with permission from the author.

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Sales and marketing strategy – planning your journey to sales success

NZ Entrepreneur

Do you have a clear sales and marketing strategy to grow sales in this new financial year? How to Develop your Sales and Marketing Strategy. So, if you haven’t already got one, we recommend that you develop a Sales and Marketing Strategy for your business. Include an Innovation Strategy. Consider your tactics.

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3 Gratitude Habits for Business Leaders to Motivate Your Team — and Yourself

Entrepreneurs' Organization

Though it wasn’t a conscious effort, I began to collect strategies to recapture the happy, positive mindset of my twenties. Start now, get creative, experiment with different techniques, and find what resonates most — because everyone benefits from an increase in gratitude and innovative ways to incorporate it.

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A Non-Linear Sales Career: An Interview with a VP of Sales at an AI Startup

Jason Malki

Elisa is now Vice President of Sales at Omneky , an innovator and leader in Generative AI which creates AI-powered personalized ads and content at scale. Elisa is driven to make a lasting impact that contributes to innovation and sustainable business growth. She is responsible for Sales, Business Development and Growth Marketing.

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500 Founders: Rick Kiessig, Hannah Hunt, Matthew Jackson & Jenni Matheson

NZ Entrepreneur

Welcome to ‘500 Founders’ where we ask innovators from around New Zealand for their top insights for first time startup founders. ” “It is important to have a focus and a strategy but it is easy to spend too much time trying to get this right rather than doing the doing. Rick Kiessig – Cofounder. Roar Collective.

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