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The Complete Guide to SaaS Pricing Strategy

Tomasz Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming.

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Bottom-up SaaS: A framework for mapping pricing to customer value

TechCrunch

Should your SaaS startup embrace a bottom-up GTM strategy? Should your SaaS startup embrace a bottom-up GTM strategy? A few years ago, building a bottom-up SaaS company – defined as a firm where the average purchasing decision is made without ever speaking to a salesperson – was a novel concept. David Cahn.

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Social care SaaS maker Birdie tops up with $30M

TechCrunch

where it’s been operating for around five years, it’s now working with some 700 care businesses whose staff are delivering “millions” of visits per month to the circa 35,000 care recipients (and 8,000 family members) being supported by its customers — with growth of 3x since the startup last raised.

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Countingup closes £9.1M for its business current account with built-in accounting features

TechCrunch

Leading the round is Framework Venture Partners, with participation from Gresham House Ventures, Sage and existing investors. Today that includes a business bank account with its own sort code and account number, a Mastercard for making payments and support for faster payments and direct debits. Countingup , the U.K.

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How to Package and Price Embedded Analytics

This framework explains how application enhancements can extend your product offerings. Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? Brought to you by Logi Analytics.

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Marketing Cube founder Maya Moufarek’s lessons for customer-focused startups

TechCrunch

How do you think those qualities contribute to your success in working with startups and forming strategies? Marketing strategies that help find product-market fit are very different from acquiring your first 100 customers, which is very different from scaling your customer acquisition or lead generation. What problem are they solving?

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Why Half of all Startups Fail and the Surprising Secret to Success

Smart Hustle Magazine

In the book, I brought in 50 business leaders to advise you on how to grow your business from your basic idea through to your eventual exit and summarized it into a step-by-step framework. Regardless of the outcome, be prepared with a strategy. The focus is mostly around marketing, because this is where so many startups fail.

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