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Early-stage benchmarks for young cybersecurity companies

TechCrunch

Contributor. More posts by this contributor. Contributor. However, the early stages of cybersecurity company-building are often shrouded in mystery, only coming into the light for fundraising and feature announcements. Yoav Leitersdorf. Share on Twitter. A look back at the Israeli cybersecurity industry in 2018.

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The Next Key Innovation in the Shift-Left Movement

Tomasz Tunguz

The upsell service might use three services: customer identity, billing, and feature flags to update the CRM with an upsell, increase billing, and flip on the new features using LaunchDarkly. An engineer building a new microservice that enables up-selling customers relies on other software written by teammates.

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Bottom-up SaaS: A framework for mapping pricing to customer value

TechCrunch

Contributor. More posts by this contributor. Contributor. More posts by this contributor. If you choose to anchor on activity, you will need to align feature sets and capabilities with usage patterns (e.g., Caryn Marooney. Share on Twitter. Should your SaaS startup embrace a bottom-up GTM strategy? David Cahn.

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Are B2B SaaS marketers getting it wrong?

TechCrunch

Contributor. Sadly for them, new research has proven that such jargon-heavy copy — along with unclear features and benefits — is deterring customers and cutting down conversions. Konrad Sanders. Share on Twitter. Which terms come to mind when you think about SaaS?

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The Importance of Teams and Why the Best Leaders Cultivate Them

Both Sides of the Table

It’s stating the obvious to say that great teams matter and that cultivating them will drive higher company performance vs. a group of individual contributors. It seems to me that we obsess too much with product features, sales pipelines, competitive pressures, fund raising and such. But the conversation rang very true for me.

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5 machine learning essentials nontechnical leaders need to understand

TechCrunch

Contributor. Data: Look for candidates that can help select models, design features, handle data modeling/vectorization and analyze results. Snehal Kundalkar. Share on Twitter. Snehal Kundalkar is the chief technology officer at Valence. This framework is often more important than the ability to apply the most sophisticated models.

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3 disruptive trends that will shape marketing in 2022

TechCrunch

Contributor. More posts by this contributor. Contributor. These limitations are localized to mobile activity today, but Apple has also unveiled a new feature for email to hide your IP address from senders. Jonathan Metrick. Share on Twitter. Use cohort analysis to drive smarter startup growth. Simon Lejeune.