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Digital marketing strategy: drive leads or build brand?

NZ Entrepreneur

So should your digital strategy be focused on driving leads or building your brand? The long term plays are things like giving value-driven content without the ask, running educational events, building communities, investing marketing dollars on brand attention instead of conversion and direct outcomes. Sales and brand.

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All About Aisha Taylor Issah and Sistahs in Business Expo

Smart Hustle Magazine

Aisha Taylor Issah is Founder and CEO of the Sistahs in Business Expo, the country’s only multi-city small business expo and community created to celebrate and educate entrepreneurial women of color. Click here to learn more about Rachel and SWAG Strategy Solutions. You can also follow her on Twitter and Facebook for regular updates.

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Adopting a Digital Mindset

Entrepreneurs' Organization

As the Director of Strategic Communications for the Entrepreneurs’ Organization (EO) , I am fortunate to be on the forefront of some exciting, new communication strategies that align with our department’s goal of educating and inspiring EO members—and all entrepreneurs—around the world.

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Sales and marketing strategy – planning your journey to sales success

NZ Entrepreneur

Do you have a clear sales and marketing strategy to grow sales in this new financial year? How to Develop your Sales and Marketing Strategy. So, if you haven’t already got one, we recommend that you develop a Sales and Marketing Strategy for your business. Include an Innovation Strategy. Here’s how you can get started.

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Why Half of all Startups Fail and the Surprising Secret to Success

Smart Hustle Magazine

For years at Issuu , it appeared we were a solution for publishing digital magazines, because these were the examples our marketing team highlighted. Many magazines have long been successful on Issuu. Regardless of the outcome, be prepared with a strategy. And yes, this was true to an extent.

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Smart Hustle Wishes You Happy New Year and Rocking Success in 2022

Smart Hustle Magazine

For the past year, we’ve done our best to serve you and provide inspiration and education to help you START and GROW your business! At Smart Hustle, we inspire, motivate, and educate small biz owners to realize their dreams. Business Strategies That Can Make Difference in 2022. Happy New Year from Smart Hustle!

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5 Revolutionary Business Ideas Changing the Startup Landscape

StartupNation

While sharing informative content can be an effective part of any branding strategy, some entrepreneurs have designed an entire business around it. . For instance, Sleep Advisor , an independently published, reader-supported magazine, curates tips on products and sleep. Complete online travel management and booking services. .

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