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Why Half of all Startups Fail and the Surprising Secret to Success

Smart Hustle Magazine

Take a deep breath, and some useful advice. If you take one piece of advice away from this article it should be this one: talk to potential customers, a LOT of them. For years at Issuu , it appeared we were a solution for publishing digital magazines, because these were the examples our marketing team highlighted.

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Romanian marketing expert Robert Katai explains how to get the most out of your content

TechCrunch

There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention. The solution, he says, is a combination of content strategy and positioning. And is his advice applicable beyond borders?

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Digital marketing strategy: drive leads or build brand?

NZ Entrepreneur

So should your digital strategy be focused on driving leads or building your brand? The long term plays are things like giving value-driven content without the ask, running educational events, building communities, investing marketing dollars on brand attention instead of conversion and direct outcomes. Sales and brand.

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Sales and marketing strategy – planning your journey to sales success

NZ Entrepreneur

Do you have a clear sales and marketing strategy to grow sales in this new financial year? How to Develop your Sales and Marketing Strategy. So, if you haven’t already got one, we recommend that you develop a Sales and Marketing Strategy for your business. Include an Innovation Strategy. Here’s how you can get started.

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Tips for developing strong brands

NZ Entrepreneur

Protecting intellectual property rights through registration is an important element of any business strategy. So getting legal advice from an intellectual property professional is a good idea. The post Tips for developing strong brands appeared first on NZ Entrepreneur Magazine. 3) Trust your intellectual property advisor.

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How to bounce back after a startup failure

NZ Entrepreneur

A passionate entrepreneur, Manly has more than 30 years of experience in the technology and education sectors, culminating in the foundation of GCA – a range of training institutions that expanded to include the Universal Business School Sydney (UBSS) MBA program to support the next wave of Australia’s entrepreneurs.

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Strategies for Scaling Your Business Without Sacrificing Your Life

Smart Hustle Magazine

Michele is also the President & CEO of Ruiz Strategies. She’s started and owned several companies and has a passion for leveraging her expertise to educate and inspire business owners, helping them to scale and grow. Scaling Strategies . For New Entrepreneurs .