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CRM automation guide

The Zapier Blog

When used effectively, your CRM becomes a central command center for tracking relationships, managing pipelines, and coordinating touchpoints across your entire customer journey. A lot of times, the "other system" is used for lead capture, like a form on a website. Learn more. Table of contents What is CRM automation?

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The 10 best VoIP providers to move your business phone to the cloud in 2025

The Zapier Blog

Today you can make calls using FaceTime, Messenger, WhatsApp, or dozens of other call apps, and virtual phone systems do the same for your office number. Instead of deploying yards of copper wires spooled out to attached office phones to make and receive calls, virtual calls are made using a broadband internet connection.

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The 9 best accounts payable software in 2025

The Zapier Blog

How we evaluate and test apps Our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. I wanted to see them in action, imagine myself actually using them day-to-day, and pinpoint what really made the AP process smoother. Not only financially.

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AI terms: An AI glossary for humans

The Zapier Blog

Get started AI buzzwords are everywhere, but knowing what they actually mean can help you use AI better. For a simple example, the idea is that your AI assistant agent would be able to book flights using a travel comparison website's AI agent. You can build your own AI agents using tools like Zapier Agents.

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Obsidian vs. Notion: Which is best? [2025]

The Zapier Blog

In comparison, when you download and boot Obsidian , it asks you to create a new "vault," give it a title, and pick a local folder where you'd like to save your notes. You can just use standard options like bold, italic, and more. I also like that you can precisely customize the text and the fonts.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. They are an investment bank that targets the technology & media sectors. Let me be sure to use me some Luma Partners.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. My argument is pretty simple.