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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. My argument is pretty simple.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Let me be sure to use me some Luma Partners. A journalist has a visual chart they can use. They’re different. More strategic.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

I recently sat down with Matt Coffin , the founder of LowerMyBills, which sold for $400 million but was very nearly a bankruptcy only a few years early, and talked “startups.&#. Matt is one of the most transparent, focused & honest startup guys you’ll meet. Or read the quick, informative summary below the image!

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Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

We’ve hung out periodically over the past few years and I have enjoyed debating many startup topics. Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid. Gregg gave us specifics on how viral adoption has worked. Why do a freemium model?

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

So why is online video such an attractive market to build a startup? Europe is roughly the same as the US. These markets represent about $600 billion of total spend between them, leaving tons of opportunities for startups to disrupt and grow large. As I point out frequently, people want to consume video.

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Looking Back On Tech, Startups, And VC In 2018

Haystack

It’s that time of year, time to look back and reflect on the most significant storylines in the tech, startup, and VC world. And, with that warning, I offer to you, the big stories in the startup and investing ecosystem of 2018, written in ascending order of importance and magnitude…. 6/ Venture Capital In Expansion Phase.

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How would you break down the process of raising an angel round of investment in 5-10 steps?

Gust

A good beginning would be Bill Payne’s The Definitive Guide to Raising Money from Angels, available as a free download from [link]. With #1 – #3 under your belt, you should start preparing the components you will use to support your pitch to outside investors. And that capital is going to come from…YOU.