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3 Low-Cost Marketing Strategies that Gave Us an Obscene Return on Investment

Entrepreneurs' Organization

With marketing budgets tightening and businesses hurting, it made me want to share some of the most effective marketing strategies that have worked for us, either costing little to no cash or providing an absurd return on investment (ROI). Utilize Unique Data The media love unique data, especially if it tells a good story.

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My Pal Dave: A Triumph of Substance Over Style

Both Sides of the Table

Many through history became entrepreneurs precisely because they were unemployable. Hell, I can barely manage 10 investments – how could anybody do 500? He had a philosophy that the future competition for startups would be design led and based on data analysis. I think my pal Dave is unemployable. I think I am, too.

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73.6% of all Statistics are Made Up

Both Sides of the Table

In data analysis you want to look for “primary&# research, which means the person who initially gathered the data. But all of the data projections were so different so I decided to call some of the research companies and ask how they derived their data. Nobody was surprised. I wish it ended there.

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BankTech Ventures’ Fintech Investing focuses on Community Banks

American Entrepreneurship

Strategic investment fund BankTech Ventures invests in companies that are developing innovative technologies that enhance the ability of community banks to serve their customers. The Fund just announced their investment commitment of $13.5 as of December 31, 2022, according to the FDIC.

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Optimize for authentic relationships, not bluster

This is going to be BIG.

Hilary has had both a major impact on my personally--by helping to push the envelope on the kind of data analysis work we were doing at Path 101. When we hired her, we leveled up in terms of our technology and Big Data chops. Does that make it a viable strategy for every new entrepreneur? Are there examples of that?

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Alumni Ventures launches Women’s Fund 1

American Entrepreneurship

Serving as America’s largest venture firm for individual investors, AV’s dedicated fund will now make investments in companies founded by highly accomplished women entrepreneurs. The new fund will offer approximately 15-20 investments, diversified by sector, stage, and region over the span of 12 to 18 months.

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MachEye raises $4.6M for its business intelligence platform

TechCrunch

We’ve seen our fair share of business intelligence (BI) platforms that aim to make data analysis accessible to everybody in a company. ” Panuganty’s background includes time at Sun Microsystems and Bell Labs, working on their operating systems before becoming an entrepreneur.