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Are B2B SaaS marketers getting it wrong?

TechCrunch

Konrad Sanders is founder, CEO, and content strategist at The Creative Copywriter , a tech-specialist copywriting and content agency. Which terms come to mind when you think about SaaS? They say there’s no bigger slave to fashion than someone determined to avoid it, and SaaS marketing is no different.

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Okta Announces $500K Investment Award for SaaS Startup Competition

American Entrepreneurship

Identify and access management company Okta will award up to $500K as an investment to the winner of its inaugural SaaS startup competition. This is an incredible opportunity for startups to showcase their creativity while building for the future.” Okta’s platform helps startups develop identity-enabled applications.

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19 Creative Business Ideas For Entrepreneurs

Entrepreneur's Handbook

In media, consumer products, SaaS, health, and services Continue reading on Entrepreneur's Handbook »

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Stop guessing your KPIs; Varos shows e-commerce, SaaS companies how you compare to peers

TechCrunch

He says this type of data collaboration is being done in other industries, including farming, travel and late-stage investing, where valuation is based on competitive data, but is relatively new for the e-commerce and SaaS spaces. Now with Varos, we say you can focus on the creative, but based on what you see.”.

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TechCrunch+ roundup: Deep tech tips for SaaS VCs, toxic fundraising, student visa startup options

TechCrunch

A SaaS mindset just isn’t relevant for deep tech investment, which means traditional VCs must recalibrate their behavior (and expectations) before diving in. TechCrunch+ roundup: Deep tech tips for SaaS VCs, toxic fundraising, student visa startup options by Walter Thompson originally published on TechCrunch

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The AI App Store Is Here

Revolution

We’ve seen stories every day about the creative ways people are integrating ChatGPT into their personal and professional lives, making this winter feel reminiscent of the launch of the first online chat rooms or the introduction of the iPhone.

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DataJoy raises $6M seed to help SaaS companies track key business metrics

TechCrunch

The company has decided to concentrate its efforts for starters on SaaS companies and their requirements. “We basically focus on taking the work out of revenue intelligence, and just give you the insights that successful companies in the SaaS vertical depend on to be the largest and fastest growing in the market,” Lee explained.

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