Reforge
OCTOBER 13, 2022
As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.
TechCrunch
JUNE 22, 2022
Annoyed by the limitations of traditional frameworks and CMSes, many of which weren’t developed with mobile websites in mind, they decided to create their own solution, Strapi, to use for clients’ projects. “For us, making the project open source was a no-brainer,” Burgy said in an email interview.
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Paul G. Silva
FEBRUARY 6, 2024
The PixelEdge] workshop and canvasses provided an easy structured framework to work through our evaluation and customer discovery process. The product was useful to their business as a marketing and operations tool, but they wanted to build it into something more. This article originally appeared on the PixelEdge Blog. “[The
Andreessen Horowitz
DECEMBER 4, 2023
Here’s how I wish more growth-stage teams approached their R&D spend: Use benchmarks to initially ballpark your overall spend (but remember there are good reasons to vary from benchmarks). The problem with the 70–20–10 rule is that product is so multifaceted that it defies a generalizable rule or framework.
Startup Blogpost
DECEMBER 20, 2022
From having visual and shareable content to making the jump to YouTube Shorts, here are 10 answers to the question, “Should you use TikTok for your business? Yes, if Your Brand Is Fun, Humorous and Creative. At Lumineux Health, we use brand ambassadors to promote our products on TikTok. Made the Jump to YouTube Shorts.
TechCrunch
SEPTEMBER 3, 2021
While typically, game creation involves some aspect of coding, Playbyte’s games are created using simple building blocks, emoji and even images from your Camera Roll on your iPhone. After you play a game, you can like and comment using buttons on the right-side of the screen, which also greatly resembles the TikTok look-and-feel.
Feedough
JANUARY 3, 2021
Digital advertising is a branch of digital marketing and deals only with the promotional mix, and not with other Ps of the digital marketing mix. Soon after, in 1996, Flash was introduced, which formed the framework for web advertising. Used mostly on video streaming platforms like YouTube, Facebook Watch, etc.
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