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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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Playbyte’s new app aims to become the ‘TikTok for games’

TechCrunch

While typically, game creation involves some aspect of coding, Playbyte’s games are created using simple building blocks, emoji and even images from your Camera Roll on your iPhone. After you play a game, you can like and comment using buttons on the right-side of the screen, which also greatly resembles the TikTok look-and-feel.

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Some Testing is a Waste of Time: Making Business Cases for Big Bets

Reforge

We’ll make our case using an example of a big, risky bet: turning off your highest performing channel. We’ll provide a simple framework to calculate the expected value of the information gained from the experiment. The effort to apply the scientific method to marketing comes from a good place but it can also be used as a crutch.

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Challenger Brands: Change is guaranteed. Growth is optional.

Entrepreneur's Handbook

And building a culture tethered to a test and learn mentality. What we later saw during the pandemic was our business took a major turn towards growth in Q4 ’20 as our mix of off-premise tasting and digital solutions amplified one another. How soon until you authenticate users using Ethereum (and the MetaMask browser extension)?

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What Is Your Process for Developing New Business Ideas?: 16 Experts Weigh In

Startup Blogpost

And I use automation tools to have the videos come out simultaneously everywhere. I rank for dozens of them—just creating landing pages for every use-case keyword imaginable. I use this to grow the company with new features, which can then be used for more bottom-of-funnel landing pages and more short-form mobile content.

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5 Steps For Finding The Digital Star To Transform Your Startup

Entrepreneur's Handbook

Of course, there are things in the personality of a talent (traits) that must match the intended role (R&R) and the organization itself so that there will not be a total cultural clash once they start working. Use the right recruiter We have stipulated several criteria for what distinguishes a truly digital talent.

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